Amazon Prime Video brings Natural Star Nani closer to his Fans
Amazon Prime Video sure knows how to bring it’s audience closer to their favourite stars, and in this case the fans of ‘Natural Star’ Nani. Going by the week that Telugu-speaking audiences in and around Andhra Pradesh and Telangana have experienced, fans from the two states were in for a treat and some humbling surprises. While the audiences couldn’t stop raving about the recently-released Tuck Jagadish, there was something for everyone in the two states to engage them.
Nani’s fans were in for a special surprise when they walked into a mall expecting to see a regular poster installed as a part of the promotions, albeit, this wasn’t one of those regular posters. Bridging the gap between reel and real, the ‘supposedly regular’ poster came live, and fans could interact and engage with their favourite star Nani. Backed with a state-of-art technology, this was made possible in one of the busiest malls in Hyderabad - InOrdbit and it took the shoppers by surprise. This never-done-before activity brought a huge smile on the faces of the fans as Nani, through the live poster, spoke at length with them, up close and personal, and learnt what they thought about the film.
Another surprise for Nani's fans awaited, when, a few days ago Nani urged his fans through twitter to share their family photos, little did they know they’d be a part of a his family portrait - A unique 40ft tall installation at Necklace Road, of him holding this frame and his (audience) family portrait. Thousands of fans shared their family portraits that made their way to this huge family photo. Staying true to showcasing the core message of the movie - the power of a united family, the large display featured family photos of families from all around the world.
Making the everyday commute a little interesting, was the Railyway announcements with Nani talking about Tuck Jagadish. Spread across 12 railway stations with a cumulative footfall of 14 lakh per day, the plea to enjoy the film at the comfort of their homes reached the audiences far and wide.
A deep rooted story, needed to reach people from the hinterlands, and what better way to reach them than billboards on Chai Tapris, and kirana stores. Taking Tuck Jagadish far and wide with billboards in cities like Hyderabad, Warangal, Vijayawada, Guntur, Tirupathi, Rajahmundry, Kakinada, Eluru, Bhimavaram, Palkol, Nellore, Karimanagar, Khammam, Ananthapur, and YSR Kadapa.
Keeping the promotions as innovative and engaging, audiences were at their excited best to watch the full-blown masala entertainer that continues to rake in the plaudits. Amazon Prime Video sure has well and truly ensured that the promotions matched up to the excitement and hype ahead of the film’s release on 10th September.
Directed by Shiva Nirvana, the movie stars Ritu Varma, Jagapathi Babu, Aishwarya Rajesh, Thiruveer, Vaishnavi Chaitanya, Devadarshini, and Daniel Balaji. The movie was released on September 10, 2021 exclusively on Amazon Prime Video.