Amazon Prime Video partners with Magicbricks for release of Gulabo Sitabo

Magicbricks, India’s No.1 property site, today announces its collaboration with OTT major, Amazon Prime Video, for the release of the latest Bollywood flick Gulabo Sitabo, starring Ayushmann Khurana, Magicbricks’ brand ambassador, and the legendary Amitabh Bachchan. This unique partnership marks the first-ever release of a film on an OTT platform, thereby creating history and charting a new normal in the Indian entertainment space. The collaboration would enable both Magicbricks and Amazon Prime Video to leverage interesting and intriguing content across their respective social media platforms.

The much-awaited movie that has already created conversations galore across social media spaces presents a quirky slice of life where Mirza, the landlord, enacted by Amitabh Bachchan and the tenant, Baankey, essayed by Ayushmann Khurana lit up the screens with their sweet and sour relationship, besides bringing alive a motley mix of unique issues and challenges between landlords and tenants. Magicbricks leverages the film’s storyline as it aptly fits the bill with its unmatched ability to enable property seekers in their journey towards their dream home. Be it a wide range of options or sheer credibility and transparency, Magicbricks brings in sanity into a space that has for long been labelled with lack of it. Ayushmann Khurrana endorsing Magicbricks, with his character in the movie being a struggling tenant sets the context right for Magicbricks.

Commenting on this collaboration, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been at the forefront of pioneering trends and charting new normal. We are extremely delighted to partner with Amazon Prime Video for the first-ever OTT launch of a movie. And when the movie happens to be something as spectacular as Gulabo Sitabo featuring our brand ambassador, Ayushmann Khurrana and the legendary Amitabh Bachchan, our excitement only moves up a notch higher. The narrative of the movie sets a brilliant context for Magicbricks that brings in clarity and sanity in the lives of homebuyers and tenants with a vast array of options and integrated suite of services.”

Gulabo Sitabo is about two slimy scheming foxes, Mirza and Baankey, in a game of one upmanship, each one attracting other members to their clan and each one with an agenda of his own.  ‘Mirza’ (Amitabh Bachchan) is a 75-year-old landlord, who would move heaven and earth for his most prized possession – an old depleted mansion in the heart of Lucknow. But this comes with its own cluster of ‘pricky thorns’ – tenants. Amongst them most prominently, ‘Baankey’ (Ayushmann Khuranna) a shrewd, sly and squatted tenant, who matches Mirza in their ceaseless bantering. Gulabo Sitabo is a quirky slice of life, where Mirza and Baankey are like Tom and Jerry - unique and unmatched, friend and foe, naughty and smart, little and large, all combine to produce chaos.