Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India

YouGov analysis reveals Amazon Prime Video tops the list of India’s most recommended brands with a Recommend score of 84.1%.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place. 

Following Amazon Prime Video, Netflix appears in second (83.1), followed by Amul in third (82.9) and HDFC ERGO General Insurance in fourth (81.1). Dettol Disinfectant takes the sixth spot (81.0).

Two leading names within the hotels and booking sites sector, namely Taj Hotels & palaces (81.0) and MakeMyTrip (80.8) featured in the list this year as well, although they did record a slight decline to their year-on-year scores.

iPhone secured a place in ninth (80.5), the only smartphone brand to feature this year.

Leading internet brands Amazon Prime (80.8) and Google (80.4) also appear in the list eighth and tenth, rounding off the top ten list in India.