American Express selects IPG's Universal McCann is its Global Media AOR

American Express concluded its global review that had commenced on May, appointing IPG's Universal McCann (UM) as their new media agency of record. The review was managed by MediaLink. This shift has ended American Express' 20 year relationship with Mindshare. Publicis Groupe's Digitas that handled portions of the brand buying and planning responsibilities has also lost the business. The brand in one swift move has consolidated all of its Media duties under one banner.

Omnicom and Dentsu Aegis Network were the two finalists that participated in the review. According to media reports, the brand spends around $400 million annually.

UM global CEO Daryl Lee said it’s “an incredibly exciting time for American Express, and we are honored to partner with them to help drive better outcomes for their business.”