AMES 2016 Winners Announced

The Asian Marketing Effectiveness & Strategy Conference and Awards, showcasing the most effective brand communications in the region, announced its 2016 winners at the Grand Hyatt Singapore this evening. A total of 2 Platinum, 16 Gold, 49 Silver and 58 Bronze trophies were awarded to 71 different campaigns across 13 countries. India led in the medal count with 30 trophies, followed by China and Australia.

 

The three coveted Agency of the Year trophies for Effectiveness, Media Strategy and Digital Strategy were presented to Ogilvy & Mather India for being the best performing individual agency office in each award section.

 

The Effectiveness jury, led by Aparna Sundaresh, Global Brand Development Director for Paddlepop and Max at Unilever awarded 6 Gold, 15 Silver and 23 Bronze trophies from the 135 shortlisted entries. “The winning entries stood out amongst a pool of high quality entries at AMES 2016. All winners have a strong idea that emanated from a thought provoking insight and demonstrate inspiring creative thinking coupled with a razor-sharp focus on effectiveness. Big congratulations to the winners and hope they continue to inspire outstanding work in Asia,” says Aparna.

 

From a list of 71 contenders, the Media Strategy jury selected 3 Gold, 12 Silver and 13 Bronze trophies. Jury President Rachelle Berges, Head of Media and Connections, Integrated Marketing Communications at Johnson & Johnson comments, “The potential to engage consumers is expanding and rapidly evolving, this makes it a super exciting and challenging time for media strategists. This year, many of the campaigns which won awards also leveraged social activism to fuel the amplification of the idea. They harnessed technology, data and the most salient strength of each media to create fluid platforms for the story to evolve. The crafting of truly integrated campaigns and flawless execution are what drives effectiveness and real business results. Congratulations to the 2016 winners for achieving this truly significant task.

 

The Digital Strategy jury, chaired by Gerald Ang, former Global Digital Leader at General Electric gave out 2 Gold, 11 Silver and 12 Bronze awards from a shortlist of 73. Gerald says, “"We were looking out for programs that were insights driven, innovative and had a good digital strategy. More importantly, it had to be contextual to the market and demonstrate business results. We've seen some good entries and some less compelling ones. But overall, we felt good about the winners and hope this would encourage future entries to push the boundaries of marketing."

 

Sunita Venkataraman, Director of Market Insights & Strategy, Asia Pacific and Japan, Intel Corporation led the Data & Analytics and e-Commerce jury to award 1 Platinum, 3 Gold, 7 Silver and 8 Bronze trophies for Data & Analytics, and another Platinum, 2 Gold, 4 Silver and 2 Bronze for e-Commerce. Sunita says, “I was very happy to see the quality of entries submitted from across Asia. Many countries were represented and many industries. The award-winning entries are truly best in class and represent world class thinking and execution.”