Amidst ongoing row with Indian authorities, Twitter demonstrates its connectivity in India

Twitter is attempting to emphasise how helpful the app is to Indian users during its current battle with Indian authorities, who have tried to restrict specific discussions on the app. This move appears to be part of a bigger attempt to prevent the Indian Government from outlawing the programme.

Twitter India is attempting to demonstrate the value that the app has given to Indian users in a number of ways in a new series of user tales.The #WeMetOnTwitter hashtag tries to connect the stories of friendship,partnership through Twitter connections and according to Twitter, the number of Tweets with the tag surged by 380 percent between January and June 2022, demonstrating its importance in the area.

As previously mentioned, Twitter is currently embroiled in a serious legal dispute with Indian authorities over the latter's frequent requests for Twitter to restrict particular topics in the app.

Early last year, the Indian government asked Twitter to block hundreds of users who had participated in protests in the area. Twitter cooperated, but later went back on its promise, placing it against the local government.

After that, Twitter has frequently received requests from the Indian government to outlaw particular trends and buzzwords. Local Twitter officials have found it difficult to comply with these requests while also promoting user freedom of speech.

In the most recent instance, the Indian government urged Twitter to block several profiles with ties to Pakistan. Once again going head-to-head with the Indian Government, Twitter has questioned  those bans in court. If successful, this might result in a complete ban of Twitter from the region, cutting off its 38 million local users.

Due to an ongoing border conflict with the Chinese government, India blocked TikTok in 2020 inspite of having more than 200 million domestic users at the time. Since its prohibition, TikTok has continued to call for its reinstatement in the area, which highlights Twitter's anxiety over potential future legal action from the Indian government.

Twitter does not, however, wish to be employed as a tool for repressive countries' propaganda.

Twitter's original "public town square" approach to interaction and enabling everyone to have a voice are key to its culture. It is impossible for overt censorship, as mandated by the ruling government, to be a part of this, which is why Twitter is suing against the most recent directives - albeit, once again, this might make the platform unpopular with local officials.

That's why it's trying to emphasise how important it is to the neighbourhood and how it can link users there.