Amit Burman's Punjab Grill enters Bangkok, Abu Dhabi
Punjab Grill, the North Indian Frontier Cuisine chain from Amit Burman-promoted LiteBite Foods, today announced the opening of two new overseas outlets in Bangkok and Abu Dhabi, marking the international expansion of the multi award-winning brand.
The two new overseas outlets, spread over 4,000 sq. ft. each, will take people in Bangkok and Abu Dhabi on an epicurean journey through India’s richly diverse Northwest Frontier Province — the undivided Punjab region. “Punjab Grill is the face of Lite Bite Foods in the international markets, offering authentic & the best that North Indian frontier cuisine has to offer under one roof. Punjab Grill promises to provide a culinary haven that would recreate the scintillating magic of royal & traditional Punjabi cooking, in turn offering a truly gastronomical adventure to the food lovers,” said LiteBite Foods Chairman Mr. Amit Burman.
The new Punjab Grill Outlet in Bangkok is situated in the Radisson Hotel, while the Abu Dhabi outlet is at Bawabat Al Sharq being developed by Baniyas “These new outlets mark Punjab Grill’s initial steps in the overseas markets. We are now exploring a number of other destinations like Hong Kong, London, Dubai and Malaysia, besides expanding the brand’s presence in India,” Mr. Burman added.
A critically acclaimed chain of fine dining restaurants and one of the most successful brands of LiteBite Foods, has been lauded by the likes of CNN International, TimeOut and food critics in India.
"Bangkok and Abu Dhabi were the obvious choices when it came to further expanding Punjab Grill’s presence overseas. Both these cities, besides having a sizeable Indian population, are a melting pot of cultures and traditions, much like Punjab Grill. Residents and visitors to these cities have always sought authentic North Indian cuisine and Punjab Grill is proud to offer food lovers the rich culinary traditions from the Punjab province. I am confident that that Punjab Grill will satiate the palates of the well travelled connoisseurs of the region, while setting new benchmarks in hospitality,” Mr. Burman said.
LiteBite Foods today have 52 outlets, including 8 Punjab Grill outlets spread across 7 cities. In addition, there’s one franchised outlet in Marina Bay Sands, Singapore.