Amit Sharma Directs The Latest SAREGAMA CARAVAAN TVC
After a massive end to the year with Badhaai Ho, Amit Sharma is back doing what he knows best, directing TV ADs. Under his direction and leadership, Chrome Pictures recently produced the latest Sa Re Ga Ma Caravaan advertisement.
The core genesis of this ad was built on the sentiment of Saregama Caravaan being an adhesive that firmly brings together a culturally diverse Indian society. Thanks to Sharma’s immense ability to showcase a story effectively, the TVC manages to put the message of the advertisement across in an extremely direct and crisp manner whilst also maintaining some fun visual elements for the viewers to enjoy and admire.
Quote from (Amit Sharma, Co-Founder, Director & Producer, Chrome Pictures) - "The concept of the Punjabi Marriage ritual of 'Milni' being explored through a cross cultural wedding fascinated me. The idea was shared with me by Akshat & Brijesh from the Womb. I’m a Punjabi and therefore could instantly connect with the set up. Also this interesting ritual hasn’t really been explored before within the sphere of advertising and therefore I was most excited to work on this project. Most importantly, the film showcases that India is a country of diverse cultures which stands unified by emotions."