Amitabh Bachchan kicks off the second season for 'Dettol NDTV Banega Swachh India'

With a commitment of making India healthier and cleaner by 2019, ‘Dettol-NDTV Banega Swachh India’ is all set to launch the second season with campaign ambassador Amitabh Bachchan across NDTV network starting 2nd October. After successfully completing a year since the launch, the second year initiatives will begin with the launch of “Swachhta ki Paathshala” for school children, which will be conducted Description: Dettol–NDTV Swachh Banega India    

In its 2nd year nationwide initiative Dettol-NDTV Banega Swachh India, the focus will be on driving behaviour change amongst school children and communities. Dettol in partnership with NDTV, XSEED and Butterfly EduFields has developed a hygiene curriculum for children in primary schools across the country. The curriculum has been  developed in 4 languages – Hindi, English, Tamil and Telugu; and will comprise of Student workbook, Teachers curriculum manual and Awareness material such as Teaching aids. In all there will be 45 lessons which will be delivered through 5 modules over a period of 3 years focussing on Personal Hygiene, Hygiene at Home, Hygiene at School, Hygiene in the Neighbourhood and Hygiene During Illness. In the first year, the curriculum will be used in 10,000 schools across the states of Rajasthan, Uttar Pradesh, Telangana, Maharashtra, Bihar and Tamil Nadu and aims to educate 2.5 million children. The campaign will be working together with the Central and State governments, NGOs and citizens to ensure a maximum impact.

While interacting with the students, Campaign Ambassador, Mr. Amitabh Bachchan, ‘It is very important that at this age we put in this kind of culture in our youth, make it a as a part of the curriculum would be welcome as we can ensure proper hygiene habits are formed’

Vikram Chandra, Group CEO, NDTV said, "“This 2nd October not only marks 1 year of government’s Swachh Bharat Abhiyaan but also marks the beginning of the 2nd season of Dettol-NDTV Banega Swachh India campaign. This season, we reaffirm our commitment to the cause and we will strive to take India a step closer to becoming a healthy & hygienic nation through our extensive programming &  awareness initiatives.”

Nitish Kapoor, Regional Director, South-Asia at RB said “Since launching the Dettol-NDTV Banega Swachh India campaign last year, we have made considerable progress in infrastructure creation and designing behaviour change programs to facilitate a more hygienic India. The school hygiene curriculum has been developed in partnership with the best child educational experts at XSEED and will be taught to 2.5 million school children in both government and private schools in the next 12 months. We are also working with 200 villages in Uttar Pradesh & Bihar to make them open-defecation free through a community behaviour change program and constructing over 25,000 toilets with the Swades Foundation & Save the Children. We are extremely proud to continue our partnership with NDTV and Mr. Amitabh Bachchan as we move into the second year of supporting the Swachh Bharat Mission of the government – which is critical to improving national health and hygiene.”