Amitabh Bachchan launches Search + for Justdial

From a phone-based directory to an Internet-based model and now a mobile service, Justdial Ltd. has kept reinventing its own model. India's No. 1 local search engine announced the launch of a brand new path-breaking offering titled . This premium service offers customers a chance to not just search but also transact at the very same time, a first of its kind innovative enterprise that will revolutionise information search and way of transacting. The evening soiree was attended by their brand ambassador, Amitabh Bachchan. The event was put together by Rajesh Khattar of Widespread Entertainment.

Speaking on the occasion, Justdial’s Founder & CEO, V.S.S. Mani states, “I believe that our Company’s successes have come from disrupting our own model. We have evolved with evolving markets and have recognized and capitalized on market transitions before they happen. We continue to drive our business through scaling of volume, enhancement of client footprint, a focus on costs and advances in technology. These are exciting times, the confluence of three domains - mobile, social & technologies – has created something that can be described as the ‘perfect storm’, an unusual convergence of forces which will enable more info-gratification for users on the go in the near future. As a Company, we remain highly sensitive to the needs of society and continue to take initiatives to make a sustainable change in the lives of people.”

Over the past years, Justdial has witnessed structural shifts in the eco-system and behavioral shifts in the market and responded in an effective and timely manner to these forces. What started as a vanilla voice-search based company, soon rode the wave of telecom, both wired and wireless times, followed by the dotcom era and now, in the last couple of years we are seeing a dramatic change in the eco-system – India is now going digital; India is now Mobile.

Spurred by the low cost data plans from mobile service providers, broadband penetration across the country, and the introduction of low cost ‘Smart Phones’, it is only smart to understand that the eco-system is highly positive and conducive to new means. This only strengthens our underlying belief that ‘Change is integral to evolution and will always be a perpetual phenomenon.’ We deem this change to be a huge opportunity for Justdial to go to the next level. Not just the eco-system but there is a distinct trend that is shaping new habits amongst people, our users. Gone are the days when a phone meant just an instrument to talk and text; today we do almost everything over a cell-phone. A transition towards accepting a more ‘Silent’ means to do tasks is also observed – People are spending more time on messenger services rather than use the phone for calling; time spent on social networks is increasing and the internet is here to be an integral part of our lives. Following this trend of mobility, 24*7 connectivity and the change in habits of people, it was a logical decision for Justdial to not just remain a Search Engine but become a Search Plus Engine.

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