Amitabh Bachchan terminates deal with Kamala Pasand

According to reports, Bollywood superstar Amitabh Bachchan has ended his deal with Kamala Pasand, a pan masala brand.

On Monday, Amitabh Bachchan's office replied to the scandal by alerting the media that Big B's affiliation with the company has come to an end.
“ Kamala Pasand” … a few days after the commercial was aired , Mr Bachchan contacted the brand and stepped out of it last week.

Upon checking why this sudden move - it was revealed that when Mr Bachchan became associated with the brand , he wasn’t aware that it falls under surrogate advertising.

Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising