AMOREPACIFIC Corporation houses Korean skincare brands in India

 With the increase in awareness and influence of Korean culture, K-Beauty has become extremely popular amongst the Indian audience. South Korea’s beauty giant, AMOREPACIFIC Corporation has played a prominent role in bridging the gap for Korean skincare enthusiasts in India. Stepping into the country with INNISFREE in 2013, and setting a strong foothold with the brand offerings, to introducing three more brands since 2018; Laneige, Sulwhasoo, and Etude, the Amorepacific Corporation has successfully established a strong presence in India. 

Founded in 1932 and officially established in 1945, AMOREPACIFIC Corporation is a pioneer in beauty industry in Korea. It is headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led AMOREPACIFIC renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage.

INNISFREE was launched in India in the year 2013 and was a brand that was created to provide healthy skin from nature based ingredients, from the clean and fresh air, warm yet gentle sunlight, the fertile and healthy soil, and the pure water of Jeju island.

Innisfree presents healthy skin to its customers by developing cosmetics made using high-efficacy natural ingredients sourced from the prestine Jeju Island. It also has been dedicated to making a meaningful change for customers and society by engaging in eco-friendly activities that practice sustainable values with the aim of protecting the beauty of nature and giving back to it. The brand also shares its environmental-friendly values and philosophy, and initiates a wide variety of activities to make the practice much easier. innisfree uses its ‘Beauty Green Tea’ that is grown organically in Jeju’s Seo-Gwang Tea Field, a farm directly managed by the brand itself, as the main ingredient of the innisfree Green Tea line.  The brand's bestseller is the Green Tea Seed Serum and Retinol Cica Repair Ampoule, 

Green Tea Seed Serum is a lightweight and fast-absorbing formula that hydrates and nourishes the skin deeply. It has Green tea water and 5-layer hyaluronic acid including the hyaluronic acid derived from Jeju blue beans have been combined to provide a deeper hydration, with over 89% pure green tea essence.

Retinol Cica Repair Ampoule is a highly effective moisture ampoule containing Retinol and Cica(centella asiatica-derived ingredient) substances that helps to reduce from the beginning of trouble(dead skin cells, visible pores) to look of blemish caused by external factors.

Specializing in Skin Hydration research, Laneige is a pioneering path breaker of top-rated Korean skin care, featuring exclusive water-based ingredients that deliver fast and noticeable results. The hydration-packed products promise moisture that goes beyond the surface layer and nourish the skin from within for skin that is visibly plumper and brighter. Combined with cutting edge technology, the products are thoughtfully curated for a modern-day skin care regimen that is convenient as well as effective.  With a range of products developed to address the different skin concerns due to stress and environmental pollutants that come in contact with the skin, Laneige offers solutions that awaken your skin’s ultimate moisture potential. Laneige  was launched in India in the year 2018.

The brand’s bestseller is the Lip sleeping mask and Water Bank Blue Hyaluronic Cream.

Lip sleeping mask is a nourishing overnight lip mask is enriched with Berry Fruit Complex, Vitamin C, and coconut oil to leave lips soft and visibly smooth. Laneige’s patented moisture lock technology puts active ingredients such as hydro ion mineral water, evening primrose root extract, and Hunza Apricot extract in the dense beta-glucan moisture film. 

Water Bank Blue Hyaluronic Cream is an intensive moisturizing cream that instantly helps to replenish dry and sensitive skin with rich moisture to build and maintain a moisturizing barrier for 100 hours. Its patented technology is the secret behind blue hyaluronic.

Founded in 1985, the No 1 K-Beauty Make-up brand ETUDE offers adorable girly charm, realizing women’s sweet dreams for beautiful things just like a princess. Since its first overseas debut in Thailand in 2007, ETUDE spreads “playful makeup culture and look” across Asia including Japan, Hong Kong and India.

The products are developed to reflect four basic concepts: high quality, affordability, lovely design and a diverse color range. ETUDE encourages our customers to have fun with makeup with diverse and easy to use products even for makeup beginners. Etude was launched in India in 2019.

The brand's bestseller is the Dear Darling Water Tint and Drawing Eyebrow Pencil, Dear Darling Water Tint is a moist-fruity water tint with the feeling of refreshing fruits bursting on the skin.

 Sulwhasoo represents a luxurious, state-of-the-art skincare range based on over five decades of research expertise. Inspired by time-honoured Asian traditions and philosophy. Sulwhasoo boasts of powerful rejuvenation and healthier looking skin, offering a multisensory experience through a luxurious range of time-defying, anti-aging, and skin-revitalizing skincare. The brand heritage reflects precious medicinal herbs drawn from Asian Wisdom, and reinventing them with skin science technologies, to conjure the true ideal of timeless wisdom. Sulwhasoo was launched in India in 2020.

The brand;s bestseller is the First Care Activating Serum and Concentrated Ginseng Renewing Cream 

First Care Activating Serum a post-cleanse boosting serum formulated with our proprietary herbal blend, JAUM Activator™, to address 6 elements of visible skin concerns in a single step to help bring skin to its optimal state: nutrition, vitality, clarity, resilience and regeneration to help bring skin to its optimal state: hydration, visible wrinkles, brightness, radiance, translucency, and moisture barrier to reveal balanced, youthful-looking skin and help boost the absorption of following skincare products.

Sulwhasoo’s Concentrated Ginseng Renewing Cream is a weightless yet hydrating texture that absorbs quickly to envelop skin with a subtle scent of ginseng flower. It improves the look of wrinkles and firmness with Ginsenomics, the signature ginseng saponin, while ginseng peptides help protect skin from environmental stressors.

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