banner image banner image
 

Amul, Colgate, Tata Motors, Maruti Suzuki among ads under ASCI scanner

During the month of March 2019, ASCI examined complaints against 344 advertisements, advertisers ensured prompt corrective action for 74 advertisements once they received the complaints from ASCI. ASCI’s Independent Consumer Complaints Council (CCC) upheld complaints against 229 advertisements out of 270 advertisements evaluated by them. Of these 229 advertisements, 123 belonged to the healthcare sector, 83 to the education sector, 7 to the food & beverages sector, 2 to personal care, and 14 were from the ‘others’ category. 

The largest number of complaints were evaluated in the healthcare sector with over 100 advertisements being considered to be in potential violation of the Drugs & Magic Remedies (DMR) Regulations. Majority of these advertisements were on the advertisers’ websites promoting products for enhancement of male sexual desire, male sexual performance, female breast enhancement, cancer cure, cure for arthritis, infertility, etc. There were several advertisements pertaining clinics and hospitals making unsubstantiated and superlative claims. 

Read more: HUL, Republic TV, Times Now among 590 ads under ASCI scanner

In one instance, the advertiser claimed to hold a Limca Book of Record for performing the highest number of surgeries in a certain span of time. The claims were inadequately substantiated and were misleading by exaggeration. Another clinic claimed to cure piles in a single dose, whereas another proclaimed itself to be the best sexologist in India. 

D Shivakumar, Chairman, ASCI, commented, “ASCI and Ministry of Ayush have concluded their second year of collaboration in March 2019. Under the Memorandum of Understanding (MoU), ASCI was given a mandate for comprehensive Suo Motu surveillance of potentially misleading advertisements in the Ayush sector and to keep a tab on print and electronic advertisements related to treatments with Ayurveda, Unani, Siddha and Homoeopathy medicines and potential violations of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. Over the two years, under the MoU with Ministry of Ayush, ASCI has looked into over 1,200 advertisements of the Ayush sector. It is important to take cognizance of the growing influence of Digital Media on consumers and the misleading advertisements through various websites exploiting consumers’ lack of knowledge. As per our data, while there has been a significant decrease in the incidence of misleading advertisements as awareness of the Ayush-ASCI collaboration is increasing, the joint efforts need to be sustained to effectively curb objectionable advertisements.” 

Healthcare: Total of 123 advertisements complained against
Direct Complaints (93 advertisements)
Suo Motu Surveillance by ASCI (30 advertisements) 

Education: Total of 83 advertisements complained against
Direct Complaints (4 advertisements)
Suo Motu Surveillance by ASCI (79 advertisements) 

Food & Beverage: Total of 7 advertisements complained against
Direct Complaints (3 advertisements)
Suo Motu Surveillance by ASCI (4 advertisements) 

Personal Care: Total of 2 advertisements complained against
Direct Complaints (2 advertisements) 

Others: Total of 14 advertisements complained against
Direct Complaints (10 advertisements)
Suo Motu Surveillance by ASCI (4 advertisements) 

Direct Complaints 

The advertisements given below were complained against by general public or by industry members. Of the 157 advertisements, 4 cases were informally resolved as the advertisers’ ensured prompt corrective action immediately post receiving the complaints. Complaints against 112 advertisements were upheld by the CCC. Of these 112 advertisements, 93 belonged to Healthcare sector, four belonged to the Education sector, three belonged to the Food & Beverages sector, two to Personal Care sector and ten to the ‘Others’ category. 

Healthcare  

Numerous complaints in healthcare sector were found to be misleading that exploit consumers’ lack of knowledge and lead to widespread disappointment in the minds of consumers. 

Aanvii Hearing Centre (Aanvii Hearing Device): The advertisement’s claim, “Signia stiletto, world’s slimmest rechargeable hearing device” was incorrectly worded and misleading by exaggeration. 

Waves Wellness (iBrow 3D Eyebrow enhancement): The advertisement’s claim, "Get your dream eyebrows instantly with India's 1st brand of 3D eyebrow enhancement services” was misleading by exaggeration. It was observed that prior to advertiser’s brand, there were other brands / clinics in existence offering permanent eye brow shaping services. 

Swasthya (Super Speciality hospital): The advertisement’s claim, as “Charitable Trust”, was not substantiated with supporting evidence and considereda misrepresentation. The advertiser did not provide any evidence of the institution being a trust. 

AIMIL Pharmaceuticals (I) Ltd (Lukosin): The website advertisement’s claims, “A great research breakthrough from DRDO ”, “Research product of ministry of defence”, “Brings revolution in skin health care in association with AIMIL”, “Over 40,000 patients benefitted” makes references to the Defence Research and Development Organisation (DRDO) of India, a Government Institution. The reference to DRDO violates AYUSH’ advisory of September 2018 that refrains advertisers / advertising agencies from using the name of Government department and institutions in advertisements of Ayurveda, Siddha, Unani and Homeopathy Drugs. The advertiser did not provide any evidence of DRDO having approved the specific product artwork or web-site claims appearing in conjunction with reference to DRDO.The text used in the advertisement in reference to DRDO in the advertisement is misleading by ambiguity, implication, and exploits consumers’ lack of knowledge. 

Charak Pharma Pvt. Ltd (Kofol Chewable Tablets) - The advertisement’s claim, “Trusted by Doctors”, was inadequately substantiated as the data provided was not adequate on a statistically significant representative sample size to conclusively prove the claim. The claim is misleading by ambiguity. 

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies (DMR) Act when the advertisements were viewed in totality with the texts and visuals: The majority of these were advertiser web-sites carrying the objectionable claims. 

Sr No

Brands

Claims

1

Hashmi Dawakhana/X-Fire Capsule

http://www.hashmidawakhana.org/men-energy-capsule.html

The ultimate energy capsule for men

Boost your sex drive with x-fire libido booster

capsules

It restores potency and enhances libido

2

Hashmi Dawakhana/Big BXL Capsule

http://www.hashmidawakhana.or

g/breast-enlargementcapsule.html

Breast enlargement capsule, to enlarge your breasts naturally with Big-BXL Capsule

Increase size, shape and firmness of female breasts 

Uplifts your breasts and gives you renewed confidence 

Tone and refine breast contours

3

Hashmi Dawakhana-Cute-B Capsule

http://www.hashmidawakhana.org/breast-reduction-capsule.html

Breast Reduction Capsule-Get smaller, firmer breasts without expensive surgery

Get the perfect shape of your breast

4

Hashmi Dawakhana-Cute-B Capsule

http://www.hashmidawakhana.org/breast-reduction-cream.html

Breast Reduction Capsule-Get smaller, firmer breasts without expensive surgery

Get the perfect shape of your breast

5

REPL Pharma - Premium Saandhha

Oil - Special Packing for UK

https://www.repldradvice.com/ayurvedic/137-saandhha-oiilspecial-packing-for-uk.html

Improve and enhance erection

Increase male vigour 

6

REPL Pharma - kamasutram Oil

https://www.repldradvice.com/ayurvedic/114-kamsutram-oil.html

 

The visual on the product pack read imply that the product is meant for the enhancement of sexual pleasure

Intended as an external massage oil to improve and enhance harder erections

7

REPL Pharma - Vigoura 5X

http://www.replpharma.com/

Restore the lost vigour and vitality

8

REPLPharma - breastriim Oil

https://www.repldradvice.com/homoeopathic/130-breastriimoil.html

Strengthening, firming up and toning up of breast muscles, resulting in appropriate increase in one's breast size

9

Charak pharma pvt. ltd. - Addyzoa capsule

https://shop.charak.com/products/healthcare/men/addyzoa-capsule/

Improves sexual desire 

10

Prince pharma- Madrasi gel

http://princepharmaonline.com/pr

incepharma/index.php?page=mad rasi-gel

This gives a harder, firmer erection and will allow you to please your sexual partner in a much more fulfilling way

Specialised gel for penis

Spray to increase time of orgasm and size of penis to some extent

11

XL gain- Xtrapower

https://ayurvedicexpert.com/ayurvedic-medicine-for-erectiledysfunction-ed-treatment/

An incredible product for strength, stamina, desire and rock hard erections.

Xtra Power Capsules are your number one choice if you want to rule in bed.

Get the hardest, fullest, strongest and biggest erections with amazingly long timing

Increased desire to have more and overall vitality

12

Sanjeevanibooti- Sanjeevnibooti for cancer

http://sanjeevanibooti.org/index.p hp#

Claim on the product pack implies cure for cancer

It helps to cure the disease in an effective manner

13

Sanjeevibooti - Sanjeevnibooti for

AIDS

http://sanjeevanibooti.org/index.p hp#

Claim on the product pack implies cure for AIDS

It helps to cure the disease in an effective manner

14

Sanjeevanibooti - Sanjeevnibooti for

Asthma

http://sanjeevanibooti.org/index.p hp#

Claim on the product pack implies cure for Asthma

It helps to cure the disease in an effective manner

15

Sanjeevanibooti-Sanjeevanibooti for Arthritis

http://sanjeevanibooti.org/index.p hp#

Claim on the Product pack implies cure for Arthritis

It helps to cure the disease in an effective manner

16

GM Pharmacy - Jeevan Kaya Kalp

Vati

http://gmpharmacy.in/desire.aspx#

Capsules for stamina medicines that is used for enhancing strength and stamina of the males

The visual in the ad on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure

17

GM Pharmacy - KaamPhaba medicines

http://gmpharmacy.in/desire.aspx#

The offered KaamPrabha medicines are used to enhance the sexual desires of both male as well as female

18

Gm Pharmacy - Shakti Vati Male

http://gmpharmacy.in/desire.aspx#

Shakti Vati (male) medicine, offered by us, is used to enhance the male’s performance.

The offered medicine helps to regulate proper blood flow and act as a stamina booster for a pleasant sexual encounter

19

Gm Pharmacy - Shakti Vati Female

http://gmpharmacy.in/desire.aspx#

We are engaged in offering Shakti Vati (female), which is used by women as a performance booster during sexual encounter.

This medicine helps to enhance the sexual desires libido of females

20

Gm Pharmacy - Sexual desires capsules

http://gmpharmacy.in/desire.aspx#

We are engaged in offering sexual desires capsule that enhances the volume and intensity to every sexual desires

21

Gm Pharmacy - BalamKheera churn

http://gmpharmacy.in/churna.aspx

This BalamKheera churn is widely used to cure the stone inside the body

22

REPL- Emperor Oil

https://www.repldradvice.com/ayurvedic/145-repl-emperoroil.html

Massage oil for men for longer, stronger and harder erection

23

S. G. Photo Pharma Pvt.Ltd - Boostex forte capsules

https://www.sgphyto.com/product/boostex-fortecapsules/

A classical combination of herbo-mineral ingredients, help to boost sexual desire and support performance

Increase the libido

24

Baidyanath-kaminividra wan ras

https://www.baidyanath.com/product/kaminividrawan/

It helps in curing male sexual problems such as premature ejaculation, erectile dysfunction, low libido and impotency

25

Baidyanath - JatiPhaladiBati (Stambhak)

https://www.baidyanath.com/product/jati-phaladi-bati-stambhak/

It improves time, stamina and performance during the act.

It prevents and delays ejaculation by maintaining the stiffness of the penile tissue for a longer duration

26

SardarDawakhana research labs - Nights on Gold

http://sadarlaboratories.com/product/night-on-gold/

It is extremely beneficial safe and unparalleled in increasing sexual power and libido.

It provides strength and tonicity to the sex organ.

It is extremely beneficial for those people who complain of improper and incomplete erection or complain of premature ejaculation, due to which erection is lost.

Night on Gold provides tonicity, increases hardness and erection in the sex organ and hence enhances the excitement and joy. 

27

Deep Ayurveda - MaharanadiKwath

https://deepayurveda.com/product /maharasnadi-kwath/

It cures Vata disorders like arthritis, infertility

28

Deep Ayurveda - Vigora-M Herbal

Capsule

https://deepayurveda.com/product/vigora-m-herbal-capsule/

Vigora-M Herbal Capsule – Male Stamina and Vigor Enhancer. 

It is purely a herbal formulation to increased strength,  sexual stamina, impotency, lack of libido premature ejaculation and for low sperm counts

29

Deep Ayurveda- Vajayu herbal capsule

https://deepayurveda.com/product/vajayu-herbal-capsule/

Vajayu– M Herbal Capsule – Male Stamina and Vigor Enhancer. 

It is purely a herbal formulation to increased strength, sexual stamina, impotency, lack of libido premature ejaculation and for low sperm counts

30

Ayuysha Naturals - Zing – For Fertility and Energy

https://ayusya.in/product/zingfor-fertility-and-energy-60capsule/

Zing contains natural herbal ingredients that possess strengthening and aphrodisiac properties, which enhance sexual desire, drive and performance.

Emotional stress disrupts the functioning of a key contributor of performance anxiety. Zing stimulates, prevents and manages stress, which is effective in improving libido and performance

31

Ambicayurvedpvt. ltd- navroop breast capsule

http://shop.ambicayurved.com/navroop-breast-capsule.html

It inculcates the magic of Ayurveda, which primarily focuses on increasing the breast size of women.

Apart from being a breast size enhancer, it also provides firmness and proper shape to Women’s breasts

32

Ambicayurvedpvt. ltd.- navroop breast cream

http://shop.ambicayurved.com/navroop-breast-cream.html

It inculcates the magic of Ayurveda, which primarily focuses on increasing the breast size of women.

Apart from being a breast size enhancer, it also provides firmness and proper shape to women’s breasts

33

Ambic Ayurved Pvt Ltd - Cancer Relief Kit

https://ayusya.in/product/reliefkit/

Video has a claim of cancer cure towards last 10 seconds

34

Vyas Pharmaceuticals - Mayojem Syrup 

http://www.vyaspharma.com/syru p_mayojem.html

Cures  rheumatism , mono and asymmetrical arthritis, osto arthritis, paralysis, gouty arthritis, spondylarthritis, child paralysis

35

Vyas Pharmaceuticals - Medonil Tablet

http://www.vyaspharma.com/tab_ medonil.html

Cures obesity specially post menopause

36

S. D. I Herbochem Pvt Ltd. - XtraZoshCapsule

http://www.sdhole.com/node/25

Power booster capsules for men

The visual on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure

37

Vimax Personal Health Solution Private Limited - Vimax Pills

http://www.vimaxpillsindia.com/product/vimax-1-bottel/

Vimax is a powerful and natural herbal male enhancement supplement that helps to increase sexual desire and endurance. Formulated from specially selected herbs found around the world, when taken as recommended Vimax has been shown to improve male sexual performance, helping men achieve stronger and longer lasting erections

38

Laborate Pharma India Ltd - Labolia Big Beauty

http://www.laboliacosmetics.com

/product/38

Maintain beautiful and toned up breasts

Increase breast volume and fullness

Increase breast size naturally

Firm and lift sagging breasts

39

Shahi Laboratories Private Limited - Breast Fit Capsules

http://www.shahilaboratories.com

/breast-fit-capsule.html

For strengthening breast muscle

Breast Firming and development capsule 

The visual on the product pack and name of the product (Breast Fit Cream) implies that the product is meant for breast enhancement

40

ShahiLaboratorie s Private Limited - Breast Fit Cream

http://www.shahilaboratories.com

/breast-fit-cream.html

For strengthening breast muscle

Breast firming and development capsule

The visual on the product pack and name of the product (Breast Fit Capsules) implies that the product is meant for breast enhancement 

41

Shahi Laboratories Private Limited -

Herbal Diabetic Cure Ras

http://www.shahilaboratories.com

/diabetic-cure-ras.html

Name of the product on pack (Diabetic Cure Ras) implies that the product is meant to cure diabetes

42

Shahi Laboratories Private Limited- NawabeShahiGoli

http://www.shahilaboratories.com/nawabe-shahi-goli.html

Extra power booster 

The visual on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure

43

ShahiLaboratorie s Private Limited - Asawa Power Capsule

http://www.shahilaboratories.com/asawa-power-capsule.html

Sexual power booster 

Name of the product read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure

44

AdilaBiotec h - Adinorm Tablets

http://www.adilabiotech.in/adinor mtablets/

Adinorm Tablets are highly recommended by physicians as herbal cure for diabetes

45

Dr Asma Herbals - C. B. T Body Toner Capsule

http://www.asmaherbals.co.in/breast-enlargement-medicines.html

Increase size of breast along with toning the shape / strength of the breast

46

Dr Asma Herbals - Commando Oil

http://www.asmaherbals.co.in/sexual-rejuvenator.htm

To cure sexual impotency

47

Dr Asma Herbals - Commando Breast Cream

http://www.asmaherbals.co.in/breast-enlargement-medicines.html

 

Used for under developed breast and loose hanging breast

48

Orison Pharma International  - Kamini Josh Capsules

https://www.opigroup.org/brand/kamini-josh-capsules/

Kaminijosh capsules are designed to allow you to have stronger erections and more pleasurable sex.

It supports your overall health and balances the hormones while preventing the common problems that men face generally when they age.

The boost in libido enhances the sex drive which is the result of increased blood flow to the genital area.

Moreover, it helps you get to the very next round after you finish the first one

49

Medikom Healthcare - 18 + Power Course

http://medikomhealthcare.com/for-indian-customers/

Increase male sex power and stamina.  

50

Medikom Healthcare - Breast 36 course

http://medikomhealthcare.com/breast-36-course-indian/

Breast 36 course - Increase your breast size

51

Medikom Healthcare - Height-X

http://medikomhealthcare.com/height-x-course-indian/

Increases height

52

Medikom Healthcare - Super Power Course 

http://medikomhealthcare.com/product/super-power/

Prolong your performance

Boost your stamina, give hard-core erection to your penis

Improve your libido 

Increase your strength and stamina

53

Adi Herbal -  ICL Dibatags X Gold Capsules

https://www.adiherbal.com/fordiabetes/dibatags_x_gold_capsules_and_energises%20_high_power _Oil

Sexual energy activators

Male performance enhancers helps in controlling the blood sugar

Cures erectile dysfunction

54

Adi Herbal - Energises High Power Oil

https://www.adiherbal.com/forsexual-wellness/energises-highpower-oil

Improves and enhances erection

Increase male vigour

55

Dr Taj - XXL Cream 

http://www.drtaj.in/buykit.php?u=k&y=1

XXL Cream enlarges your penis size and increase tightness in penis

The visual on the product packaging read in conjunction with the claim objected to implies that the product is meant for the enhancement of sexual pleasure

56

Dr Taj - Honeymoon Chatni

http://www.drtaj.in/buykit.php?u=k&y=2

To increase your sexual weakness and longer, stronger erection

Increases the physical stamina

Last longer in bed

Full erection to make more pleasurable

Sexual problem treatment 

57

Dr Taj - S.S. Oil

http://www.drtaj.in/buykit.php?u=k&y=3

Increase sex power and intercourse time, no side effect

Increase your sexual power

Increase penetration timing

Harder and stronger erection

Sexual Problem Treatment

The visual on the product packaging read in conjunction with the claim objected to, implies that the product is meant for the enhancement of sexual pleasure

58

Rex Remedies Ltd. - JauharKhusia

http://rexremedies.com/males.html

Improves the libido 

59

Rex Remedies Ltd. - MajoonSalab

http://rexremedies.com/males.html

Removes the impotency, increases the sexual vigour

Pleasant increase of sexual force may be felt after regular use for three to four weeks 

60

Rex Remedies Ltd. - GoliNawab Ali Shah

http://rexremedies.com/males.html

Increases the power of erection. The ingredients of this tablet nourishes the sexual organs and consequently increases the production of semen, prolongs the mating period and provides extra sexual

61

Rex Remedies Ltd. - HabbeMumsik

http://rexremedies.com/males.html

Strong aphrodisiac, reproduces the sexual power and youthfulness.

It is a gift for those who are eager to increase the mating period

Unparalleled for retention and sexual act

Provides extra sexual pleasure to both partners

62

Rex Remedies Ltd. - Majoon Arad Khurma

http://rexremedies.com/males.htm l

Increases the sexual desire 

63

Rex Remedies Ltd. - MajoonMumsikMuqavvi

http://rexremedies.com/males.htm l

It cures impotency and sexual debility 

64

Rex Remedies Ltd. – Farbah

http://rexremedies.com/males.htm l

Enhances the energy and stamina of the male.

The main use of this medicine is to improve the length and diameter of penis

65

REPL Pharma - Cobra Oil

https://www.repldradvice.com/cobra-oil/180-cobra-oil.html

Strengthening, firming up and toning up of breast muscles, resulting in appropriate increase in one's breast size

66

Ayurvedic Expert –(XTL Plus Penis Enlargement Capsules)

https://ayurvedicexpert.com/product/xtra-large-penis-enlargementcapsules/

The product name (XTL Plus™ Penis Enlargement Capsules) imply that the product is meant for the enhancement of sexual pleasure.

The best rated penis enlargement pills in India.

Proven results, completely safe and 100% natural product for men.

Gives you bigger, fuller, longer erections with intense orgasms. 

67

REPL - Tatkal Capsule

https://www.repldradvice.com/ayurvedic/177-tatkal-capsule.html

It also gives harder erection  

68

SardarDawakhana Research Labs - Habb-e-Qavi

http://sadarlaboratories.com/product/habb-e-qavi/

It is aphrodisiac and tonic for nerves.

It is very effective for those who suffer from conditions like premature ejaculation due vesical weakness.

Its use prior to intercourse proves to be avaricious and increases the retention power which enhances the sexual excitement.

It not only stimulates the sex organ but also provides strength and hence increases the sexual power.

69

KunnathPharmaceuticals - Musli Power XTra

http://www.muslipowerxtra.com/ shop/new/musli-power-x-tra-60capsule-pack

These capsules will give your sex life the boost it needs.

The key ingredient, Safed Musli, is a popular herbal aphrodisiac.

It increases sexual abilities and helps solve low sperm count and libido problems.

When it comes to increasing sexual power and sperm count, ashwagandha works like magic. 

70

Dr Asma Herbals - Commando capsule

http://www.asmaherbals.co.in/sexual-rejuvenator.html

It increases the power and stamina in men and gives them new vigour. 

The visual on the product pack read in conjunction with the claim imply that the product is meant for the enhancement of sexual pleasure.

71

Ayurvedic Expert (Rajshahi healthcare pvt. Ltd) - Premature Ejaculation Treatment Package

https://ayurvedicexp ert.com/product/ayurvedic-prematureejaculation-package/

A safe and effective treatment which helps to increase your duration of sexual intercourse.   

72

Teqtis India - Bariffa-X

https://www.teqtis.in/product/bariffa-x-homeopathic-ampules-best-top-powerful-ayurvedic-homoeopathic-homoeopathy-treatment-medicine-for-ed-erectile-dysfunction-dhatu-gupt-rog-ling-ki-kamjori-kamzori-mardana-taqat-takat-purush-ling-ko-lamba-kaise-kare-hasthmathun-sex-tonic-gharelu-nuskhe-ka-ilaj-upchar-dava-dawa-formula-sex-power-shigharpatan-early-discharge-in-hindi-marathi-punjabi-gujrati-telugu-tamil-bangali-bengali-english-shilajit-ginseng-waiting-price-1

Cures all types of sexual problems.

Helps to cure sexual debilitation, lack of sexual desire, Inability to become aroused

Increase sex time and gives complete satisfaction    

73

Paul PharmacyParas Gold Capsule

http://paulpharmacy .com/products.html

Increase stamina and strength, highly beneficial in poor erection, premature ejaculation, decreased sexual desire, etc.

74

Paul Pharmacy-Paras Tilla

http://paulpharmacy .com/products.html

Increase stamina and strength, highly beneficial in poor erection, premature ejaculation, decreased sexual desire, etc.

75

REPL Pharma - HypowerMusli Capsule

http://www.replphar ma.com/

To increase libido

76

Hashmi Dawakhana-Cute-B Cream

http://www.hashmidawakhana.org/breas

t-reductioncream.html

Reduce oversized breasts naturally 

Tightening and lifting their breasts 

77

DawakhanaTibbiya College (Dimaghee)

It improves concentration and relieves exhaustion

It removes foul breathing and improves digestion 

Dimagheen is helpful for physically and mentally busy people of all ages

78

Kerala Ayurveda Limited-AjaxCapsule

https://www.keralaayurveda.biz/product/ajax-capsule/

Improving male sexual vigour and vitality

Helps to arouse sexual instinct, enhances the libido, reduces premature ejaculation, boosts strength and stamina and helps to maintain sustained penile erection

Improve production of sperms, relieves anxiety and stress associated with sexual performance, thereby providing improved sexual act and a blissful sexual life

Improves libido and stamina

79

Himland Herbs Mfg. Co - Full Knight Gold Capsules &Tilla

http://himlandherbs.com/fullknight-2/

Impotency sexual disorder

Depressed libido

80

Himland Herbs Mfg. Co - Full Knight Gold Capsules &Tilla

http://himlandherbs.com/fullknight-2/

Impotency sexual disorder

Depressed libido

81

OshidPharmaceuticals Pvt Ltd. - Hero No.1 Plus Capsules

http://www.oshidpharma.com/index

5140.html?cat=25

Male sexual aphrodisiac that will impart you stallion like vigour and increase the pleasure of sexual union

Cures impotence

Increases stamina and reduces sexual fatigue

Increases sex drive and libido

82

Oshid Pharmaceuticals Pvt Ltd - Boubs 36 Oil andBoubs 36 Capsules

http://www.oshidpharma.com/index

667c.html?cat=43

This oil promotes healthy breast tissue development

Keeps the breasts firm and visibly enhances and uplift sagging breasts 

83

Oshid Pharmaceuticals Pvt Ltd. - Hi Power Capsules

http://www.oshidpharma.com/index

2d79.html?cat=26

Hi-Power No 1 supplement for height growth

Grow taller, increase height with the most potent increase height formula on the market today worldwide with results that are guaranteed for children and adults of 7 years and upwards

 

84

OshidPharmaceuticals Pvt Ltd. - Shilajit Power Plus Syrup http://www.oshidpharma.com/index

2d79.html?cat=26

Increase in sexual potency: It strengthens the male reproductive systems, increases libido and helps avoid impotency and premature ejaculation

Prevents and cures diabetes

85

OshidPharmaceuticals Pvt Ltd. - Stamin Capsules & Oil

http://www.oshidpharma.com/index a88f.html?cat=36

 

Increases sexual power and erection

Increases vigour & vitality

Depressed libido

Sexual weakness

Functional impotence

Unsatisfactory sexual performance

Unsatisfactory erection

86

Arryan Laboratory - VigorMusli

Powder

http://www.vigormuslipower.com/p roducts.html

A complete solution for the sexual problems which will give you extra power, satisfaction and pleasure and rectify any sexual disease if you have

Extreme herbal aphrodisiac formula for men and women

Increases sexual desire and increases libido for men as well as women

Increases sexual confidence for men

Provides full sexual satisfaction throughout the sexual act for women

Yearlong action with the same intensity

87

Pious Ayurveda/Adonis Oil

https://www.piousayurveda.com/adonis-oil.html

Penis Enlargement Oil – Powerful Herbal Oil Formulation to tone up and strengthen the penile tissue

88

Sex Samasya

Increases sex time according to wishes

Sure shot treatment for people from 18 to 80 years

Education 

The CCC found that the claims made in following 4 advertisements were misleading claims that exploit consumers’ lack of knowledge and lead to widespread disappointment in the minds of consumers. The advertisements were found to be in violation of ASCI Guidelines for Advertising for Educational Institutions: 

NIIT Ltd: The advertisement’s claim, “5000 Assured jobs”, was misleading by exaggeration, ambiguity and implication and since the students were given a provisional offer an “assured job” could not be promised to the students. Claim, “50,000 Students Placed” was not substantiated with authentic supporting data such as detailed list of students who have been placed through their institute in the banking sector, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. 

Wooe.in: The advertisement’s claim, “Purchase package now and get 100% cashback after 24 hours”, is misleading by omission, there was no disclaimer mentioning the terms and conditions for the 100% cashback.Moreover a student/ complainant, who purchased the test series package, was informedthat he will only receive the cashback if he refers thewebsite to another 300 students and get them to register with the advertiser. 

Elite Overseas Consultant Education: The advertisement’s claim, “Free IELTS coaching”, was not substantiated with any verifiable supporting data to prove that the advertiser offers free IELTS coaching to students, nor did the advertiser provide any terms and conditions that were applicable for the free coaching claimed. The claim was considered to be misleading by ambiguity. 

Ample Dreams Educom: The advertisement’s claims, “Full course of Mathematics and Science in just seven days” and “100% Result”, were not substantiated with verifiable supporting data.  The claims are misleading by exaggeration. 

Food and Beverage 

The CCC found that the claims made in following 3 advertisements were misleading that exploit consumers’ lack of knowledge and lead to widespread disappointment in the minds of consumers. 

Gujarat Cooperative Milk Marketing Federation Ltd (Amul): The advertisement’s claims, (in Gujarati) as translated in English, “Only Amul ghee means a promise of purity” and “Only Amul Ghee is 100% pure, is a promise of 36 lakhs farmers”, stating that “only” Amul is 100% pure and implying that other ghee brands are not, were not substantiated with comparative data of the advertiser’s product and other ghee products.  The claims are misleading by implication 

Ashok & Co. – Pan Bahar Ltd (Pan Bahar Crystal): The radio advertisement’s claim, “World’s first pan masala whose ingredients are still a trade secret”, was not substantiated with any verifiable comparative data worldwide, of the advertiser’s pan masala product and other pan masala products to prove that they were the first whose ingredients are still a trade secret, or through an audited report or third-party validation. The claim “World’s first” is misleading by exaggeration. In radio advertisement, the disclaimer “Chewing Pan Masala can be injurious to health”, was not played at the same speed as the rest of the advertisement. 

Pitambari Products Private Limited (Pitambari Shapta Shakti Sesame Oil): The advertisement’s claim, “Best edible sesame oil”, was not substantiated with comparative technical test reports of the advertiser’s product versus other edible sesame oil brands. The claim is misleading by exaggeration. 

Personal Care 

Everlove Cosmetics and Beauty Care Pvt Ltd (Baali Ayurved Herbal Hair Oil): The print advertisement’s claims “100% herbal” and “22 Ayurvedic Herbs” for an ayurvedic herbal hair oil was not substantiated; claim “No Side Effects”, was not substantiated with evidence of product safety. 

Colgate – Palmolive (India) Limited: In the TV and YouTube advertisements claim “Bilkul doodh ki tarah Colgate Strong Teeth natural Calcium badhata hai aur aapke daaton ko banata hai aandar se strong”. The claim “Bilkul Dooth ki tarah” and visual representation of numerical equivalence of calcium in both (milk and CDC) and the comparison of action of CDC with that of milk was considered to be incorrect. Scientifically, no toothpaste can increase Natural Calcium. The disclaimer in the TVC - “Rachanatmak Prastuti. Colgate Dental Cream fluoride action dwara laar se natural calcium badhane main madad karti hai” was in contravention of the ASCI Guidelines for Disclaimers in Advertising. The pack claim was also in contravention of the ASCI Guidelines for Disclaimers. 

Others  

The CCC found that the claims made in following 10 advertisements were misleading claims that exploit consumers’ lack of knowledge and lead to widespread disappointment in the minds of consumers. 

Red Chillies Entertainment Pvt Ltd (Film – Zero): The print advertisement promo for Hindi movie `Zero’ showed star ratings given by various publications for the movie. The promo claimed four star ratings by Hindustan, whereas the review article by Hindustan had 2.5 stars rating. Based on this observation and in the absence of comments from the advertiser, the advertisement promo claiming “Four stars by Hindustan” for the movie `Zero’ was misleading by misrepresentation of facts and exaggeration. 

Tata Motors Ltd (Tata Motors): The comparison made regarding the safety of the vehicle in the advertisement’s claim, "Tata Nexon – India’s safest car. Going Swift is not safe for your family" was not factual and was not substantiated, and there is likelihood of the consumer being misled as a result of comparison. The reference made to ‘Swift’ in the caption, “Going Swift is not safe for your family”, when seen in conjunction with the picture of Maruti Swift car, unfairly denigrated another vehicle in the four wheeler category directly. The claim is misleading by exaggeration and implication. 

Maruti Suzuki India Ltd (Maruti Suzuki): The advertisement’s claims, “Enjoy the month of March with exciting offers from Maruti Suzuki”, and “Bigger Savings” showing images of various models of Maruti Suzuki with their prices, were not substantiated with any supporting verifiable data. The disclaimer stating that the offer was on select car models was not substantiated with a detailed list of the models on which discount was available and evidence of customers who had availed the said offer was not provided. The claim offer was misleading by exaggerationand also contravened ASCI Guidelines for Disclaimers in advertising. 

Godrej Properties Limited (Godrej Air): The advertisement’s claim, “Homes with 10X Enhanced Air Quality” was inadequately substantiated. The test report that was submitted was for the site office and not for a typical flat, where variables like windows and height and wind may affect the results; there could be seasonal variations as well in terms of outdoor and indoor air quality. It was unclear if these were factored in while arriving at the specific numerical claim. The CCC was of the opinion that a site office data cannot be extrapolated to a typical flat or under real life conditions. The advertisement had visuals of outdoor spaces, but no data was provided as regards to outdoor air quality of jogging tracks, garden roof and terrace gardens.The air quality comparison is misleading by ambiguity and implication and the advertisement also contravened ASCI Guidelines for Disclaimers in advertising. 

Vodafone India Ltd (Vodafone Supernet 4G): The advertisement’s claim, “Adding a tower every hour in crowded places”, was not substantiated with any verifiable data of the hourly roll-out of the towers/sites in crowded places, or through an independent third party validation. The claim is misleading by exaggeration. 

Zee Business (Only One Awaaz Ruled the Budget Day): In the advertisement’s claim, “Only One Awaaz Ruled the Budget Day, Zee Business”, the data provided in the ad-mailer and qualified with the disclaimer is not a direct output of BARC’s BMW User Interface and the same is not permitted for public use. Using a data point by extrapolating or interpolating BMW outputs is not permitted by the BARC Guidelines. Claims, “While the National Budget Day ushered de-growth for CNBC Awaaz, CNBC TV18 in terms of TVTs, our performance continued to shoot off the charts” and “We are India’s most preferred Business News Channel” were inadequately substantiated, distorting facts and were misleading by exaggeration. 

ARG Outlier Media (Republic TV, Republic Bharat): The advertiser’s claims “India’s No. 1 News Network” and“18.4 Crore Viewers” / “184 Million Viewers” were misleading. The television promo was not accompanied with any disclaimer to indicate the source of claim. The TV promo was in contravention of BARC advisory as well as ASCI guidelines on disclaimers. 

  1. Ranga Rao and Sons (Cycle Sandalum Agarbatti): The advertisement’s claim, “One stick of Cycle Sandalum has the power of two”, was inadequately substantiated and is misleading by exaggeration. The sample size of the study provided by the advertiser was not adequate to arrive at statistically significant and reproducible test results. Furthermore, the test was a user study and not an expert panel study.

Wonderchef Home Appliances Pvt Ltd (Wonderchef Nutri-Bot 480ml (Steel): The advertisement’s claim, “Steel Micro-Filter - to extract the goodness of fresh fruits and veggies”, was inadequately substantiated, and is misleading by ambiguity. The claim is misleading per se - the filter does nothing or facilitates anything to extract anything into the water, i.e. material infused from, for instance, cucumber or strawberry. The filter's function is to prevent the solids from getting into the mouth while drinking the water infused with fruits and/or vegetables. 

Preethi Kitchen Appliances Pvt Ltd. (Preethi Blu Flame Valentino): The advertisement’s claim “Saves up to five days cooking gas”, is misleading by ambiguity, asthe advertiser could not provide a specific numerical value of five days LPG saving. 

Suo Motu Surveillance by ASCI for misleading ads 

The advertisements given below were picked up through ASCI’s Suo Motu surveillance of Print and TV media via the National Advertisement Monitoring Services (NAMS) project. Out of 187 advertisements that were picked, 70 cases were informally resolved, wherein the advertisers promptly confirmed that the advertisement are being withdrawn immediately post receiving the complaints. Complaints against all remaining 117 advertisements were upheld. Of these 117 advertisements, 79 belonged to the Education sector, 30 advertisements belonged to the Healthcare sector, four belonged to the Food & Beverages sector and four belonged to the ‘Others’ category

Education 

The CCC found that the claims made in following 7 advertisements were misleading claims that exploit consumers’ lack of knowledge and lead to widespread disappointment in the minds of consumers. The advertisements were also found to be in violation of ASCI Guidelines for Advertising for Educational Institutions. 

Al Career Academy, Chennai Public School, Jadon’s Group of Studies - Jadons IAS, Hello Kids, Wisdom High International School ICSE, Red Leaf Educational Consultants Pvt Ltd, and Orane International School of Beauty & Wellness

Complaints against advertisements of 72 educational institutes listed below are upheld mainly because of unsubstantiated claims AND/OR misleading claims that they provide 100% placement/ 100% placement assistance AND/OR they claim to be the No.1 in their respective fields: 

Shanti Educational Initiatives Ltd (Shanti Juniors ), Aayam Career Institute, Safety Officer Training Academy (SOTA), Pragnya Academy IAS, K2 Learning Resources Pvt Ltd- Career Utsav (K2 Learning), GianJyoti Institute of Management & Technology, Gyanodaya Classes, Mothers Public School, MMW Education Centre, Jeevan Engineers Academy, J. Sons Merchant Navy Institute, Alternative Learning Systems (ALS), Sri Chaitanya Techno School, International Institute of Hotel Management, Raj Krupa Institute of Nursing, Drona Group of Institution, Adamas University, Baluni Classes, Narayana Group of School, Winner Institute, First Crop Montessori School, ABS Foundation, A. R. Hospital and Trauma Center/ A. R. Paramedical Institute and Research Center, Jawed Habib Academy, KIIT School of Rural Management, Elite Institute Of Fashion Design, Gangasheel School of Nursing, G.D. Goenka International School, IITian'sPrashikshan Kendra Pvt. Ltd, Modi Public School, Aptech Ltd- Arena Animation Academy, Sanfort, Everest Group of Institute, Prabha G Educational Institution, Nirnay Academy, Microtek College of Management and Technology, Sri Chaitanya Techno School,Lakshya Defence Academy, Expedient Healthcare Marketing Pvt.Ltd.Healthians.com,Godavari Institute of Engineering and Technology,Holy Covent English Medium School & Junior College, Global Defence Academy, Sojatia Classes, Mody School, Presidency University,Raj Insulations and Training Center, S.C. Guria Institute of Management and Law College, Sachdeva College, Simran Ablaze IAS Academy, Shemrock MOMS Pride, Educationista Events of Exhibition - Prestigious Schools Exhibition, Rankers League,Ours Academy, Doon International School,ASM Group of Institutes, Sandip University, Amrita Vishwa Vidyapeetham Amrita Business School, BharatiVidyapeeth’s Institute of Management Studies and Research, Dronacharya Public SchoolArya Classes, Glaamour School of Fashion & Interiors, GurukulNeeti, Montessori Child Center, Apti Plus, DLJR Coaching Institute, SAL School of Architecture, Shakti School, The Motivator, Venus Public School, ILI Foreign Language Institute Pvt. Ltd., Times Scholars Gurukul, Kollywood Academy andScius Systems Pvt Ltd-Champions Talent. 

Healthcare 

Complaints against the following 17 advertisements are upheld primarily due to unsubstantiated claims that exploitconsumers’ lack of knowledge and could lead to widespread disappointment in the minds of consumers:

Lifezen Healthcare Pvt Ltd -Tuskca Calcium, Zydus Wellness - (Sugar Free Green Veda), Ivy Elite Institute of Orthopaedics & Joint Replacement, Goyal Clinic, Ashraya Holistic Medicare, Dr. Taj Dawakhana, Dr. B. K. Kashayp (Kashyap Clinic), Dr. Sheikh Dawakhana, Parekhs Hospital, Dr. Sid Laboratories Korizin (Vee-Gel), Shaurya Multi Speciality Hospital, Dr. A’s Clinic, Nova IVI Fertility Private Limited, Dr. S.K. Jains Burlington Clinic Pvt Ltd, Prakritik Chikitsa Trust & Yoga Training Research Center, Dr. Care Homeopathy, and Baba Nutrition Centre

The following advertisements were considered to be, prima facie, in violation of The Drugs & Magic Remedies (DMR) Act when the advertisement was viewed in totality with the texts and visuals:  

SR No

Brand/Product

Claim/s

1

VardhanAyurvedic and

Herbal Medicine Pvt Ltd 

(Kamri Slimming Kit)

Reduce obesity

Reduce increased stomach

Kamrislimming kit is proved beneficial in reducing weight permanently in any age

2

Friends Clinic

Provide successful treatment of incurable disease, arthritis, sciatica, stones, etc.” 

3

NavjeevanArogya Kendra/ Diabetes Cure Kit 

Get rid of diabetes for the rest of the life

4

Advance Yoga and

Naturopathy Hospital and Research Centre

Get rid of all diseases like cancer, obesity, and diabetes with advance naturopathy treatment

Visuals of government officials suggesting their approval

5

Maruthua Pharma / PanjaJeerakaGudam

(https://www.youtube.com/watch?v=mKtDnplXiuU)

If you are a girl, you need good body shape and beauty

MaruthuaPanchaJeerakaGudam, Girl gets good body shape through Ayurveda

6

TodkarSanjivaniNisargopcharKendra

The only place to get cured from all types of malady permanently and with guarantee

Implies cure from blood pressure, diabetes, kidney disease etc.

7

Balaji Ayurved Bhavan

Provide sure shot Ayurvedic treatment

Provide successful treatment of venereal diseases, lack of timing, childlessness, paralysis, white spots, sugar, H.I.V and cancer

8

Lord Dhanvantari

Ayurvedic Hospital

Cure arthritis and knee pain from the roots

Cure chronic arthritis from the roots

Knees will become straight like before with Ayurvedic treatment

9

R K Ayurvedic &Psoarisis Research Centre

Leucoderma caused by any reason can be cured with this leucokit medicine

10

Dr. Dhillon’s Clinic/ Dr. Dhillon

Awarded by Indian government

Successful treatment of all sexual problems

11

Sai Homeopathic Store and Clinic

Successful treatment of chronic and complicated diseases - White spots, obesity, sex problems, kidney stone

Paralysis, arthritis, asthma, heart diseases, blood pressure, diabetes

12

K R Ayurvedic

Effective for sugar

Can live without medicine after having it for 3 months

All diseases related to sugar will be completely cured

The following advertisement was considered to be, prima facie, in violation of The Drugs & Cosmetics Rules, and is being referred to the Ministry of Ayush. 

Sr No

Brands

Claims

1

Angels Advanced Clinic Pvt Ltd

Hair regrowth is possible

Control hair fall with growth factor and get thick hair

Visuals in the advertisement implies cure for baldness

Food and Beverage 

Rasna Private Limited- Rasna Native Haat:  The advertisement’s claims “India's most trusted family-owned brand” and “World's largest drink concentrate manufacturer” were not substantiated with any market research data or verifiable comparative data of the advertiser’s brand and other similar juice brands in India, or through a third party validation. 

Priti Trade Links (ALA Fruit Juice): The advertisement shows an FSSAI logo in a non-standard format, implying that it is an endorsement from FSSAI. The improper use of FSSAI logo was in violation of the FSSAI advisory and was misleading by implication that the product has been tested/approved/endorsed by FSSAI.  

Sri Saravana Oil Mill (Noyyal Wood Pressed Oil): The advertisement shows an FSSAI logo in a non-standard format, implying that it is an endorsement from FSSAI. The improper use of FSSAI logo was misleading by implication that the product has been tested/approved/endorsed by FSSAI, and also was in violation of the FSSAI advisory. 

Happymate Foods Limited (Xplor Organic Lemon Grass Herbal Tea) – The advertisement claim of providing tea that was “100% Organic”, was not substantiated with claim support data, and misleading by exaggeration. 

Others 

The CCC found that the claims in following fouradvertisements were misleading and exploited consumers’ lack of knowledge leading to widespread disappointment in the minds of consumers:  

Lenovo India Pvt. Ltd IdeaPad 520: The advertisement’s claim, “What’s included in the box – Office H&S 2016” was not substantiated, and is misleading by omission of the conditions to avail this perpetual license.  

AHA Safety Gas India – Aanya Inc: The advertisement’s claim, (in Kannada), as translated in English, “Guarantee that the gas that comes for 30 days can be used up to 40 days”, and “20% savings”, were not substantiated and are misleading by exaggeration.  

Chawla Association - (Saarthi ERickshaw): The advertisement’s claim, “India's best E-rickshaw” was not substantiated with any market survey data, or any verifiable comparative data of the advertiser’s product and other e-rickshaws manufactured in India, to prove that their product is better than the rest, or through a third-party validation. The claim is misleading by exaggeration. 

Windlass Developers Pvt. Ltd: The advertisement’s claim, “Awarded Best Township project of North India” was not substantiated with copy of the award certificates, criteria for granting the awards, references of the awards received such as the year, source, and name of the awarding body. The source for the claim was not indicated in the advertisement and the claim is misleading by exaggeration.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising