An immersive ŠKODA experience for travelers at Delhi’s T-3
PHD Media India, part of the Omnicom Media Group, rolled out a campaign on 6th August, 2021, coinciding with the recent launches of the ŠKODA OCTAVIA and the ŠKODA KUSHAQ. Bringing to life ŠKODA’s decades-old heritage with the display of the 4th generation ŠKODA OCTAVIA & the all-new ŠKODA KUSHAQ, the agency created a state-of-the-art ŠKODA experience hub at the capital’s most premium promotional spot, Terminal-3 at the Indira Gandhi International Airport, New Delhi.
The set-up is designed to resemble a ŠKODA sales outlet and draw attention to the stunning cars on display. It enables a re-creation of the dealership experience at the airport, increasing ŠKODA’s visibility among millions of travelers from across the country. Similar set-ups have been installed at the Mumbai and Hyderabad airports as well, to engage with customers and showcase the cars in a pleasant and relaxed environment.
Shailja Saraswati, CCO of OMG India said, “With travel resuming slowly, this campaign is laced with the sentiment of bringing back classiness, confidence, and beauty to consumer engagement. T-3 was the apt choice for this rollout with its aesthetics and footfall. Offering an immersive experience to consumers, this campaign offered a holistic exposure to Octavia and Kushaq features that were showcased alluringly.”
Tarun Jha, Head of Marketing at ŠKODA AUTO India said, “Terminal-3 in New Delhi is a key touchpoint for most brands to speak directly to their intended customers. This activation was the clear choice for us and PHD’s partnership made this a well-crafted and visually pleasant experiential setup. This brings us closer to more and more of our customers and allows them to touch and feel our new cars.”