Andhere aur Darr ko bhagao with Salman Khan; Soft Drink major launches new Limited Edition Mountain Dew Neon Pack

It's more adventurous, more daring, and more exciting than ever before. It's the new Limited Edition Mountain Dew Neon Pack. The neon color bottle, available only for a limited period, is being seen in India for the first time and is perfect for those looking for some thrill. Salman Khan has shot for an exhilarating new campaign for this innovative pack.

The TVC will have Salman Khan exploring a dark and dingy cave where the new Limited Edition Mountain Dew Neon Pack shows him the way. Salman Khan said, "Everyone has been scared of the dark at some point in their lives. Andhere aur darr ki purani dosti hai, ek ko bhagao with the new Limited Edition Mountain Dew Neon Pack aur doosra khud bhag jayega".

Ruchira Jaitly, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India Beverages said, "We are excited to introduce the new Limited Edition Mountain Dew Neon pack. Your favourite Mountain Dew is now available in a brand new neon pack that has never been seen before in India. As Mountain Dew, we hope that they will enjoy this unique product packaging as much as we enjoyed creating it."

The Limited Edition Mountain Dew Neon Pack is available in pack sizes of 500 ml and 600 ml PET bottles.

Mountain Dew's extreme citrus taste exhilarates like no other soft drink. The brand stands for a daring, bold, and can-do attitude. Mountain Dew encourages consumers to overcome their inner fears and try something new, explore new boundaries.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing