Angel Broking launches ANGEL BEE; ‘The New Way to Get Rich’

Angel Broking, India’s retail focused investing powerhouse, launched its latest digitally integrated advertising campaign unveiling ANGEL BEE and thus introducing to the new-age consumers “The New Way to Get Rich”. Angel Broking partnered with Leo Burnett to take off with this campaign.

The seamless integration of technology and financial services in the country has begun to usher in a new era of disciplined investing amongst millennials, who are actively managing their investments. ANGEL BEE communicates directly with the evolved and dynamic consumer on the prowl for tailor-made investment plans to build a robust portfolio quickly. Keeping this perspective in mind, Angel Broking introduced the campaign “The New Way to Get Rich” with a TVC film focusing on a new generation of people who accomplish their financial goals deftly in a disciplined manner.

The film reveals various people under different settings who are living life on their terms and letting their investments grow, effortlessly. It unveils the ‘new kind of people in town’ who do not let work overpower their personal priorities and are relying on technology to provide customized solutions that would help them achieve their financial goal. Unlike the traditional approach adopted by most financial services companies, the TVC campaign for ANGEL BEE is upbeat and incorporates real-life situations and emotions that millennials strongly resonate with. To ensure maximum reach, the campaign would be leveraged on all social and digital mediums as well.

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Commenting on the release of the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said that, “The ANGEL BEE app completely simplifies the hassles and complications related to mutual funds. It is backed by Angel Broking’s decades of financial experience, and uses AI to personalise investment plans for the consumer. The campaign breaks down the ease of financial planning and investments to the youth, and we know it will work amazingly well for both, Angel Broking and our consumers.”

Gagan Singla, Chief Marketing Officer, Angel Broking asserted that, “Millennials are powerful and dynamic and at the very core of their being is the need to do things their own way. We wanted to resonate with this audience and help them understand how effectively yet effortlessly would technology get them closer to their financial dreams without compromising on the things in life that mean most to them-family, me-time, friends, passions etc. The campaign and the app itself are a testament to our belief of evolving with technology.”


Creative Agency: Leo Burnett

CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma

Chief Creative Officer, Leo Burnett South Asia: Rajdeepak Das

Chief Strategy Officer, Leo Burnett South Asia: Dheeraj Sinha

Executive Creative Director: Gunjan Poddar

Creative Director: Manasvi Abrol

Creative Team: Gaurav Kumar, Nitin Menon, Tinna Rajput

Executive Director & Head – Mumbai: Rakesh Hinduja

Head of Planning, Mumbai: Ajeeta Bharadwaj

Planning Team: Sneha Kanukolanu

Business Head: Oindrila Roy

Account Management Team: Rohini Radhakrishnan

Production House: Prodigious

Director: Sachin Kotre

Executive Producer: Vandana Watsa

Associate Producer: Andalib Patel, Brendon Benjamin

Post Producer: Sajid Shaikh

Music Director: Rupert Fernandes

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