Angel Broking launches 'We for you' campaign

Angel Broking, one of the leading stock-broking and wealth management companies in the country, today launched a ‘We for you’ campaign, which aims to take forward the company’s promise of providing a truly personalised service to its customers.

The campaign thought, ‘We for you,’ is derived from the message “We care for you” and takes forward Angel Broking’s promise of providing a truly personalised service to a broader canvas. The campaign further reinforces Angel Broking’s promise that it provides the best service, research and technology to its customers, thereby helping them make sound investment decisions.

Announcing the launch of the campaign, Amit Majumdar, Chief Strategy Officer, Angel Broking said “This is an initiative to showcase our uniqueness to the world and explore a completely different aspect of our organisation, which we always were but perhaps did not express. We have now raised our bar even further to bring yet another revolutionary campaign which will completely change the way advertisements are looked at. The campaign will stand out of the clutter and build a super perception of our brand.”

“The theme film brings out the human side of a technologically savvy broking firm that is constantly evolving as per the needs of its customers. The campaign goes a long way in ensuring our customers that we are there for them, and we care for them,” said Krunal Mehta, Vice-President, Brand Management & Corporate Communication, Angel Broking.
Through this campaign, Angel Broking introduces three cutting-edge, innovative and revolutionary products – Angel Eye, Angel SpeedPro and Angel Swift – that keep its customers sharply tuned in to the market, down to the last second.

Angel Eye is a comprehensive portfolio and research management tool, with trading integrated with it, while Angel SpeedPro is an advanced and more evolved trading platform. Angel Swift is a trading platform operating on all forms of tablets mobile handsets under any Operating System.

Describing the three products, Amit Majumdar, added, “These products are designed to keep our customers sharply tuned in to the market, down to the last second. The product innovations are a result of our effort to keep investors secure and connected through the ups and downs of the market. So, the new round of campaign essentially revolves round our innovative skill sets and also the products that enable us to deliver those skills to the customers. These are innovations that are indeed unique in several ways.”

The TV commercial is scripted by Publicis creative team and the commercial is directed by one of the best production houses in the country.