Animation International India to work on Indian character IP named Tinga Dojo

Tinga Dojo, A Green Superhero Dog has arrived to make the planet green and tackle climate change. The completely new IP will be represented by Animation International India, a renowned name in content licensing and syndication industry across Asia. This global firm has been successfully creating and managing IPs like Doremon and have chosen this Indian IP now with a global vision of taking it to the next level.

The character has been conceptualized by promoters Diamond Toons with a cumulative experience of 100 years in talking to kids, consumers and brands alike. This collaboration will result in knowledge filled adventurous comics, story books and animation series for kids.

Tinga Dojo is a new age character for Gen Z or Centennials who are always curious and hyperactive. As today’s new age kids have absolutely new media consumption habits, it aims to establish an IP which would help the kids to grasp knowledge through fun learning of STEM and space adventure.

Speaking on the collaboration, Nitin Kalra, Director, Animation International India Pvt. Ltd said, "Our alliance with Diamond to create the character IP is our first such initiative in India and we are extremely delighted and happy that our values and thoughts matched perfectly with the team at Diamond and that we are able to create an IP that can be expanded globally. Through our network of international offices, we hope to make Tinga Dojo a reputed name in the character licensing business. The success of Indian IPs at the international level is well known and we are confident that Tinga Dojo will be yet another feather in the cap from India” 

Launching this new character, Manish Verma, Director, Diamond Toons said, “We are happy that this project has been taken by Animation International India, who are experts in the field. Its time now that an Indian IP makes a global impact and this brand new IP will take new age kids on a experiential and digital journey worldwide through adventure based storytelling with Tinga Dojo, Boxy, Keke and more in family to be announced. Tingaland Play zone is the first licensee of this IP and with licensed products like passport, currency, pin badges etc. its already doing well in the market. An aggressive plan starts with an experiential play-zone already in place and coming soon in works is Youtube, licensing and merchandise plan with leading companies on publishing, gaming, mobile apps, apparels, stationary etc. We will soon introduce first ever in India, the concept of Mobile Birthdays or Mobile Party Squads - Tinga Go, the party place on the go. Our overall strategy will be to cover the new age media moving on to conventional mediums.”

Adding further, Abhijeet Anpat, Creative Director, Animation International India Pvt.Ltd said, “Tinga Dojo is an exciting project and with this character we aim to create transmedia experiences for the kids to enjoy and engage through space adventure stories, knowledge based topics and STEM introductions to boost their creativity through books, board games, toys, merchandise and more innovative ideas.”

 

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment