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Anita Karnik takes over the reins at Sniper as SVP & Business Head

Digital-first communications and content company, The 120 Media Collective, has brought on board former Mindshare Principal Partner, Anita Karnik, as Senior Vice President & Business Head for Sniper, the commercials & content production arm of the company. She takes over from Chahna Rupani, and will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective. 

The announcement comes shortly after the appointments of Kaizad Pardiwalla as President, and Abinandan Bose as Creative Director, for Jack in the Box Worldwide, the company’s integrated communications agency. These strategic appointments in The 120 Media Collective’s senior management team are central to the company’s future plans, and part of its ambitious growth strategy. 

Prior to her 15 years with Mindshare, Karnik also worked with Rediffusion Y&R and Lintas. A known figure in the media & advertising industry, with over 20 years of experience, she has rich experience in Media & Communications management, apart from driving Content, Activation & Entertainment across various sectors including FMCG, Consumer Durables, Financial Services and Automotive, to name a few. 

In her new role, Karnik’s focus will be on boosting Sniper’s creative and production output for content across platforms, screens, formats and media, while consolidating its position as a leading commercials production company. 

On joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content - spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.” 

Commenting on her appointment, Roopak Saluja added, “The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalise on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space.” 

The 120 Media Collective aims to be South & South-East Asia’s premier communications and content company, having a robust growth strategy in place to achieve that ambition. Both, Kaizad and Anita, in addition to their respective leadership roles at Jack in the Box and Sniper, will also be responsible for driving integrated output at a 120MC level. 

Sharing his thoughts on the new leadership, Saluja said, “With Kaizad and Anita on board, we’re geared for an action-packed ride in 2017 and beyond. Their vast experience and leadership acumen are hugely welcome additions to The 120 Media Collective. But what excites me most is that our leadership team seems to be tightly aligned at a values and vision level, which bodes well for us to provide a truly differentiated integrated offering in the market. We’re still the only entity with best-in-class digitally-led communications and content creation & production under one roof, and it’s time we leverage that fact to its full potential.” 

The Management Committee of The 120 Media Collective now comprises Roopak Saluja, Founder & Chief Executive Officer; Heather Gupta, Chief Talent Officer; Shilpa Ambre, Chief Financial Officer; Kaizad Pardiwalla, President, Jack in the Box Worldwide; and Anita Karnik, Senior Vice President & Business Head, Sniper. Collectively, they will drive the organisation in its quest to be the leading content & communications player in the region. 

“The 120 Media Collective has gone from strength to strength in recent years, and I am delighted that we have such high calibre professionals joining the team at this critical juncture. There is a very clear alignment between our company values & philosophy and the professionalism & principles of both Kaizad and Anita. A truly integrated and cohesive leadership team will drive us to even greater heights in the years to come,” signed off Heather Gupta, Chief Talent Officer, The 120 Media Collective.


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