Anita Nayyar joins Patanjali Ayurveda as COO - Media & Comms

Patanjali Ayurveda has appointed industry veteran Anita Nayyar as Chief Operating Officer-Media & Communications. 

Before joining Patanjali Ayurveda, she was associated with Zee's OTT Platform ZEE5 India as the Head of Customer Strategy and Relationships for almost a year.

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Prior to this, Nayyar was working with Havas Media Group as  CEO- India and Southeast Asia. She had joined the company in 2007 as CEO for India and South Asia and was associated with Havas for 13 years.

She has played leadership roles in advertising & media agencies – Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom and grown them by giving shape to business, revenue streams and launching diversified disciplines.

Nayyar has been a judge at Media Jury, Cannes. She has also been Jury & Chair for many prestigious international industry awards and has chaired the D&AD media awards in London.