Anita Nayyar recounts experience as Media Jury President for 2018 D&AD Awards
Winners of the 2018 D&AD Awards were announced on April 26, 2018 amid much fanfare. Playing a significant role in this edition of the Awards was Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas Group, North India. Nayyar was the Jury President for the Media category – the only Indian to be part of the 2018 D&AD Jury.
Nayyar termed her appointment as the Media Jury President as “an honour and a matter of pride”.
Speaking on the D&AD Awards platform, Nayyar remarked that it is one of the most sought after award which recognises and appreciates creativity across many categories – from design to media.”
“The works are amongst the best in the world and hence, to be awarded a Pencil is a great recognition in itself. D&AD is the most coveted and sought after award for creativity across the world,” she affirmed.
Commenting on the level of competition this year, she said that competition was very tough competition. “I was amazed to see the work across countries. There were some very interesting ideas, which were very specific to issues in the respective countries,” she added.
Continuing further, Nayyar said, ‘It was also great to see the level of creativity in Media and how the lines between Media and Creative are blurring. Creativity and ideas can sure come from anywhere.”
Speaking on her experience as the Media Jury President, Nayyar recalled, “It was an interesting process. I judged the entries online before the final judging in London in person. The shortlisted entries went up to be awarded the various Pencils – Wood, Graphite and Yellow Pencils. From amongst the final Yellow Pencils across categories, Black Pencils were chosen.”
The competition takes place for 4 most coveted awards – called the Pencils. Wood Pencils are given to the work chosen from amongst the shortlisted entries. These Woods then get into another round to choose the best amongst them to be awarded the Graphite Pencil. The task gets tougher and the Graphites then compete for the Yellow Pencil.