Anjana Ghosh steps down as Director Marketing and CMO, Bisleri

Anjana Ghosh, Director of Marketing and Business Development at Bisleri International Pvt Ltd, has stepped down. Industry sources have confirmed this news to Adgully.

Ghosh had joined Bisleri in June 2006 as Deputy General Manager, Sales & Marketing, after working in the steel business for over 15 years. She rose through the ranks of the business to become General Manager and Director over the next three years. As Director, she has been the driving force behind Bisleri’s new image and market reach, as well as its sustained profitable growth year after year.

Ghosh was principally in charge of introducing innovation to the brand and strategising Bisleri’s technical transition from Blue to Green. After re-engineering the brand, the fresh and youthful image of bright Bisleri assured that the company’s sales skyrocketed. The transition from Blue to Green resulted in a paradigm shift in perception and behaviour.