Anker Innovations ropes in Saina Nehwal as brand ambassador
Anker Innovations, a global leader in technology, on Tuesday, announced Olympic medallist and former World No.1 ace shuttler Saina Nehwal as its brand ambassador. The year-long deal will see Saina – arguably India’s finest women’s player – be a part of a 360-degree nation-wide multimedia campaign.
Speaking on the association, Nehwal – currently World No. 11 – said, “I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker.”
Nehwal created history at the 2012 Olympics in London when she became the first Indian badminton player to win a medal at the games, bagging bronze.
Talking on the announcement, Gopal Jeyaraj – Head India & SAARC said, “It’s an honor to have a sports icon like Saina associated with us. She is driven by passion and continues to inspire millions. Like Anker products, Saina stands for all things confident, stylish and savvy. We look forward to working with her to develop innovative and engaging collaborations with consumers. We can’t wait to take this collaboration to the next level”
Anker Innovations – an umbrella to five brands – Anker, Soundcore, Nebula, Eufy and Roav – is one of the fastest-growing brands in the country. In growing by 200% from last year, Anker is well on track to becoming among the top-five accessory brands in Indian by 2021. The brand is focussing on key touchpoints across the country to cater to its discerning consumers, with a range of innovative products and solutions.
The association promises to be a stepping stone to focus on emerging markets and accelerate growth.