Announcing DATAMATIXX 2022 – the focussed eye on Programmatic, AI & Data Science

Digital had been on the rise in India, thanks to the Government’s initiatives like Digital India, even before the pandemic struck. The last two years have seen an accelerated transition to digital. Even in the smaller markets that have been slow in digital adoption.

From content consumption to networking to business operations – digital has permeated every sphere of life today. Advertisers follow where their audiences are and hence, every industry study has highlighted growing digital ad spends in the foreseeable future.

This rapid rise in digital has given marketers tool for sharper focus of their strategies – be it programmatic, Artificial Intelligence, Machine Learning, Performance Marketing, Digital Display Ads, First-Party data in a cookieless future, etc. The growth of devices, such as connected TVs, OTT platforms, Digital OOH screens, have given more platforms for marketers to engage with their customers.

Adgully has been at the forefront of recognising the emerging trends in the industry. Keeping in mind the growing importance of programmatic marketing and data science, Adgully is unveiling its latest endeavour – DATAMATIXX Summit & Awards.

DATAMATIXX 2022 Awards will recognise the most innovative, effective and creative use of programmatic advertising by brands and agencies for sharp targeted campaigns, delivering ROIs to clients and garnering a greater share of the audience reach and attention.

The Awards have been divided into four broad categories:

• Discipline Awards for Campaigns
• Technology & Service Provider
• Outstanding Awards
• Special Awards

Exciting developments are in store in the programmatic space. Watch this space for the latest news.