Announcing the Launch of TeraReach

TeraReach, a unique outreach marketing firm that helps brands leverage the voice of the influential crowd in the online domain, has announced its launch and the inception of its new strategy led development centre in Delhi.
The company has already closed over three hundred online outreach campaigns within a span of a year and is realizing scale so far despite being in the stealth mode.

“With the clutter of the conversations happening on social media, there is a necessity for brands to do more than just advertising or daily posts and tweets. Brands have started leveraging the voice of the influencers, be it a social media celeb or a real-life Bollywood star, adding more voices to amplify their messaging and campaigns onto web 2.0.Outreach marketing is in its early stages and the need for agility and scale in the space led to the commencement of TeraReach!”, says B. Praanesh, CEO & Co Founder, TeraReach.

With a strong strategy team and a robust engineering team, the company has been successfully designing and delivering campaigns behind the scenes for brands such as Samsung, Flipkart, Hyundai, Tropicana Slice, Intex, and may more, together with brand strategy teams and agency partners.

“While execution is the strenuous task in an outreach campaign, we have been able to work on parallel campaigns without breaking a sweat with the help of technology. With time, our key focus has shifted from execution to ideation, thanks to automation of campaign management and measurement. We’re happy to say that this has successfully helped us move beyond excel sheets, says Pramod Arora, Business Head, TeraReach.

The homegrown automation platform puts the company a step ahead, removing the worries of the tedious and iterative tasks that require precision. TeraReach’s techies are working on getting the platform ready for a global stage and the enterprise version is expected to be in the market very soon.