Another International award for TATA Power Energy club!

Tata Power Energy Club, Tata Power's nationwide energy conservation movement led by school children, has been bestowed the "Best Marketing Campaign of the Year' Award by CMO Asia Awards 2011 at Singapore. The Best Marketing Campaign of the Year award is bestowed to recognize a firm/organization for designing a powerful and successful energy conservation campaign.

The CMO Asia Awards are first of its kind accolades recognizing Organizations, Chief Marketing Officers, Professors from the Greatest B-Schools of Asia and HR Professionals who have shown leadership in their respective fields combined with consistent Innovation and Strategic Marketing. The awards are judged by an independent, hi-caliber jury of professionals from across Asia in various categories. The countries which are participating in the CMO Asia Awards are Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Oman, Philippines, Qatar, Sri Lanka, South Korea, Singapore, Saudi Arabia, Thailand, Taiwan, Turkey and UAE. CMO Council and Marketing Institute of Singapore are the Strategic Partners. The Wall Street Journal is the Official Business Newspaper.

Speaking on the recognition, Anil Sardana, Managing Director, Tata Power said, "I am delighted to see Tata Power Energy Club being felicitated on a global platform once again. The program has been very well received by the school children and has become a national movement. We are happy that this program is playing a vital role in aiding young minds, who have been the core influencers in advocating energy and resource conservation."

Tata Power Energy Club has been recently awarded the "Most Innovative Campaign' at USA's The Energy Daily's 2010 Leadership Awards. In November 2010, Tata Power Energy Club was bestowed with the Gold Award by the Association of Business Communicators' (ABCI) in the "Environmental Communications" category and was Ranked #2 out of 22 entries in the "Earth Care" category of Siemens Ecovative Award 2010.

This award is a further shot in the arm for the campaign that is extremely active and encourages the whole family to practice energy conservation in their daily lives in various cities-Delhi, Mumbai, Jamshedpur, Bengaluru, Kolkatta, Ahmedabad, Belgaum, Pune and Lonavla. Under the programme, students from schools undergo a simple but effective audio-visual presentation session, creating awareness on the increasing demand for energy, the existing gap between demand and supply and the impact on the environment. Further, Tata Power Energy Club guides students to prevent wastage of resources.

Today, Tata Power Energy Club has covered 400 schools and sensitised more than 2.8 million (28 lakh) citizens across the nation and over 3 million units of electricity have been saved till date. The Club is proud to have more than 19095 Energy Champions and 32257 Energy Ambassadors this year who are spreading the mantra of energy conservation among people across various age and income groups. Today, there are 154 mini Tata Power Energy Clubs across Mumbai, which are run by the school children with the aim to stop wastage of electricity.