ANS Commerce onboards D2C fashion jewelry brand Priyaasi onto its platform

Adding yet another feather to its cap, ANS Commerce, a full-stack e-commerce enablement startup, has onboarded Priyaasi, a fast-growing D2C fashion jewelry brand onto its platform. With this association, ANS Commerce will be offering its tech-driven performance marketing solution for Priyaasi. The latest development further augments ANS Commerce’s vast portfolio of eminent and emerging partner brands while providing them with a range of tech-driven solutions under a single umbrella.

Founded in 2015 by Priyanka Khandelwal, Priyaasi started with a sharp focus on the gap in the segment regarding the quality and price of jewellery. High quality jewellery was always overpriced while reasonable one was of a substandard quality. This observation led Priyanka to establish Priyaasi where customers could finally find high-quality jewellery at a pocket-friendly price. ANS Commerce’s performance marketing solution will allow the brand to monitor every aspect of its performance and generate sales more efficiently while also increasing its brand visibility. 

Speaking on the development, Rajkumar Singh, Business Director of ANS Commerce said, “The D2C segment has seen a major boom in recent times, especially over the past year. However, with so many brands emerging in this space, it may be challenging for them to increase their visibility as they need to focus on forging a direct and strong connection with customers and drive engagement. ANS Commerce has always been performance-driven, result-oriented, and committed to help brands in securing their digital identity. With our rich experience in this domain, we look forward to a long-lasting and fruitful relationship with Priyaasi.”

Aiming to become the preferred e-commerce partner for every brand in the country, ANS Commerce is currently working with 100+ established and emerging brands across verticals including Jack & Jones, Vero Moda, Portico, Piramal, CEAT, Bath & Body Works, Bikanervala, and ITC, amongst others.