Anuj Sharma, 2baconil launch anti smoking campaign

Actor Anuj Sharma, known for his popular characters on screen, has now teamed up with 2baconil India’s 1^st Nicotine Transdermal Patch by Rusan Pharma in an Anti-Smoking movement for the State of Uttar Pradesh(UP). UP has a large vulnerable population, with nearly 35.5% tobacco users (Smokers 13.5% , Tobacco chewers 29.4%), and hence is an ideal market for this movement. Rusan Pharma’s brand 2baconil^®aims to empower the tobacco users to quit tobacco with their movement #JeetoKhudse.

Talking about his association with 2baconil^®, Anuj Sharma says "I have associated with the movement JeetoKhudse to help create awareness amongst the younger & older generation about how harmful it is to consume any form of tobacco. Given my profession, though sometimes our screen characters portray smoking/chewing tobacco as a part of their role & sometimes we tend to carry forward these habits in our real life as well. I personally feel it is my responsibility to shed some light on the ill effects of tobacco consumption & help myself personally & others for the better. Through the JeetoKhudse movement by 2baconil^®, I would like to motivate people that it is possible to quit.”

The campaign includes a launch film featuring Anuj Sharma, wherein he encourages tobacco users to take the pledge to win against the habit. Easy to understand video guides in English & Hindi explaining how the 2baconil^® Nicotine Patch Therapy works have been launched.

The objective of the campaign #JeetoKhudSe is its 90 Days Quit Smoking Challenge - with the primary purpose of motivating the tobacco users to quit their habit. The 2baconil^®Nicotine Patch a part of Nicotine Replacement Therapy (NRT)is a 90 days(12 weeks) therapy, with 3 strengths available of 21mg/24hrs, 14mg/24hrs & 7mg/24hrs.

Speaking about the importance of an effective and easy to use therapy against a habit that is hard to get rid of, Malavika Kaura Saxena, Director-Domestic Marketing,Rusan Healthcare says, “Smoking & chewing tobacco are chronic habits which requires will power & support to quit. 2baconil^® Nicotine Transdermal Patch is an effective therapy & helps minimize the withdrawal symptoms associated with quitting. Nicotine Transdermal Patch is an approved NRT & recommended by WHO. Rusan Pharma was the first company in India to indigenously develop & manufacture the Nicotine Patches. Our aim is to help the tobacco users to quit successfully. 2baconil^® is a Step Down Therapy over 90 days (12 weeks), helping the users wean off nicotine slowly & steadily. The patient compliance increases with the 2baconil^® Nicotine Patch as opposed to oral NRT’s such as the nicotine gums. Through the JeetoKhudse movement, we would like to help motivate & support the tobacco users to quit their habit & lead a healthy life.”

2baconil^® has always positioned itself as a strong support system for smokers and tobacco chewers to help them quit smoking. The brand communication has always been motivational and inspirational. It encourages tobacco users to complete its 3-month therapy, in order to increase their chances of successfully quitting. Once a person applies the patch on their skin, remedial nicotine gets delivered using the SmartTimeRelease Technology over 24hrs. Thus reducing the urge to consume tobacco.