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Anupriya Acharya made India CEO of Publicis Media

Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has today announced market leadership appointments for APAC. Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

APAC Publicis Media Market CEOs, reporting to Boyle:

  • Anupriya Acharya, India CEO, Publicis Media
  • Bertilla Teo, Greater China (China, Hong Kong, Taiwan) CEO, Publicis Media
  • Gareth Mulryan, Singapore CEO, Publicis Media
  • Matt James, Australia and New Zealand CEO, Publicis Media

In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

Prior to this redesignation, Acharya has been Group CEO of ZenithOptimedia Group, India. She had joined the ZenithOptimedia Group in the third quarter of 2013.

“Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Gerry Boyle, Regional CEO for APAC, Publicis Media. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

“It’s a great honour to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda. I am both very excited and happy to have been given this opportunity,” said Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech. In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos,” she added.

The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions Hubs:

  • Publicis Communications led by Arthur Sadoun
  • Publicis Media led by Steve King
  • Publicis.Sapient led by Alan Herrick
  • Publicis Health led by Nick Colucci

It is connected through a Chief Revenue Officer organisation, led by Laura Desmond, which will deliver client impact leveraging  Publicis Groupe’s entire range of services.

Additionally, Publicis One will service markets outside of Publicis’ Top 20 with a global communications enterprise operating across Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health.


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