Anushka Sharma joins the celebrations for Colgate and IDA Guinness World Records achievement

Colgate-Palmolive (India) Limited, the market leader in oral care, in association with the Indian Dental Association (IDA) today flagged off celebrations for achieving the Guinness World Records for "maximum number of dental check-ups' in a single day (multiple venues).

The Guinness World Records„ was created in November 2010 by providing dental check-ups to 66,322 children across multiple locations involving 33 schools in five cities across India.

The celebrations were kicked-off at Kalka Public School in New Delhi by attempting a hat-trick of Guinness World Records„. The third attempt to get maximum number of people to rinse with a mouthwash at the same time was yet another platform created by Colgate and IDA to communicate the importance of using mouthwash in one's daily oral care routine. Mouthwash reaches hard-to-reach areas in the mouth and is the final step to complete oral hygiene. Colgate and IDA created a hat-trick of records in the oral care category by successfully accomplishing this attempt where around 1,000 school children rinsed simultaneously with a mouthwash.

Anushka Sharma, leading actress, was present at the event to cheer the participants and congratulate the Colgate and IDA teams for the relentless efforts in driving oral care awareness through Guinness World Records„ across the country.

Joining the celebrations, Anushka encouraged the students of Kalka Public School to give their best shot to achieve the milestone. Speaking on the occasion, she said, "Being part of Guinness World Records„ is such an exciting opportunity and I am extremely pleased to be present here today to witness this momentous occasion. When education is combined with fun activities, learning becomes so much easier and it stays with you for life. I congratulate Colgate and IDA for successfully creating Guinness World Records„ twice before and wish them the very best for today's attempt. I am sure we are all set to achieve a hat-trick."

Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association, said, "Time and again it has been seen that oral health is the most neglected aspect though it being extremely crucial from overall health perspective. We understand the importance of oral health and have carried out a lot of oral care awareness campaigns along with Colgate. We are extremely proud of all the achievements celebrated here today and to partner once again with Colgate in this Guinness World Records„ attempt."

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