APAC Effie Awards 2017: India has second highest number of Finalists

Finalists for the 2017 APAC Effie Awards have been announced and 40 Indian entries have made it to the list this year and will be contending for metals. A total of 138 entries have emerged as Finalists. 

The Finalists are represented by agencies from 13 countries, with the highest number of entries from Australia, India and New Zealand. The BBDO Network has racked up 45 finalists, dominating the list, while Ogilvy & Mather and MullenLowe follow next with 27 and 15 entries, respectively. Also, with multiple entries on the list include TBWA, McCann Worldgroup, Grey Group and independent agencies such as Medulla Communications and Affinity. 

Medulla Communications has two entries in the shortlist for their work done for the Indian Association for Palliative Care in two categories: Positive Change – Non-profit, and Small Budget – Services. 

Commenting on making it among the Finalists, Amit Akali, Chief Creative Officer, Medulla Communications, said, “It is wonderful to be recognised as one of the leading independent agencies in APAC through these shortlists.” 

Praful Akali, MD, Medulla Communication, added here, “For Medulla, after winning so many creative awards, winning at the Indian Effies and now shortlists at the APAC Effies is a big validation of the effectiveness of our work.”

The Finalists have been determined after two rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury also comprises of 6 Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company, and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific. 

The second round of judging held last week brought together over 60 judges to Singapore over three days. The judging round saw very robust and stimulating discussions in every panel to deliberate on the entries which stood out amongst the rest. 

“It is inspiring to see the quality of the work getting better each year. The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Anthony Wong. 

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on April 21, 2017.

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