APL Footwear Names Malaika Arora as Brand Ambassador
Alpine Poly Rub Pvt. Ltd. the brand owner of APL Footwear is one of the fastest growing Footwear company with over a decade of experience in the Footwear Business, today, announced the Bollywood star Malaika Arora as its Brand Ambassador for its brand APL Fotwear. The alliance is to cultivate the aggressively expanding footwear business of APL Footwear.
Announcing the association with Malaika Arora, Mr. Inder Chhabra, MD, Alpine Poly Rub Pvt. Ltd. said; “We are pleased to announce one of the leading icon of film industry, Malaika Arora as our Brand Ambassador who would be the face of our Brand. Malaika as a versatile actress with youthful zeal and positive influence will distinctly bring forth shared synergies, values and beliefs and help APL Footwear further expand its customer base. Being one of the most talented actress we believe she will best fit with our brand. We look forward to her refreshing ideas and are confident of a successful partnership that would take the APL Footwear mandate to another height."
Speaking on her role as the new face of the APL Fotwear brand, Malaika Arora said, “This is truly a synergistic association. To me APL Footwear is a forward looking brand that has trust, credibility, Fashion and innovation in its DNA and I would like to believe that I am representative of some of those qualities. I’m looking forward to being a part of the next stage of APL Footwear’s growth, expansion and success.’’
The association with Malaika Arora will span a holistic, 360 degree marketing campaign across print, outdoor and television.