Apollo Hospitals awards Nikulsan national digital mandate
Apollo Hospitals Enterprise Limited, the largest health chain in India has appointed Nikulsan as its digital market agency nationally.
The mandate includes handling their Social Media Management (SMM), Search Engine Optimisation (SEO), Online Reputation Management (ORM) and paid marketing services, a sizeable chunk of outreach given the size of the digital marketing services industry in an intensive consumer-facing segment such as healthcare.
Nikulsan is a technology-based marketing services company that has worked with several leading companies in healthcare, real estate, financial services, technology and gaming, telecom, retail and other sectors for their digital requirements across offices in Delhi and Bangalore. Some of its clientele include Airtel Business, Walmart Ozone Group, Sobha Developers, Nxtra Data, Mantri Developers and Concorde Group among others.
Apollo Hospitals aims to go beyond regular digital presence to engage with people much more deeply. The objective of the mandate is to provide patients with quality healthcare options that are easy, affordable and available right next door. Last year, the hospital chain launched Ask Apollo, a 24X7 interactive patient-centric service that gives patients the option to consult a doctor anywhere and anytime at their convenience. Through Ask Apollo, one can also book an appointment, avail instant consultation by a family doctor, diet and nutrition-related advice, consultation with a specialist/board of specialists based on the criticality of the ailment and request home care services. Ask Apollo is a one-stop solution that has simplified healthcare services and is trusted.