APPIES 2013: It's going to be bigger and better...!

Learning, sharing and networking - the DNA of the annual APPIES agenda - is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year’s competitive showcase will once again.

integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulating live presentations by their brand marketers/campaign creators.

The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns. For last year’s winners, visit www.appies.asia.

Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and 5 will win the Best Presenter Awards. The USP of the APPIES LIVE 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.

This year’s record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.