Applause Entertainment Announces A New Family Comedy - Mind The Malhotras!
Applause Entertainment, the content studio from the Aditya Birla Group, led by media pioneer Sameer Nair, has commenced filming of its new comedy series Mind The Malhotras.
Based on the hilarious Israeli comedy, ‘La Famiglia’, Mind The Malhotras follows the lives of a perfectly normal suburban family with many reasons to be happy, and even more reasons to go to therapy… their sex life, her complaints, his best friend, and of course, his mother. Their therapy sessions provide the entertaining basis for the series, through which the comical scenes in their family life are revealed. Even as the series follows a larger arch, each episode is a new therapy session in which they bring up the most embarrassing, bizarre, awkward and insane moments that are a part of every family’s life!
Shefali (Mini Mathur) and Rishabh (Cyrus Sahukar) live with their three children Jia Malhotra (Anandita Pagnis), Dia Malhotra (Nikki Sharma) and Yohan Malhotra (Jason) in upscale Bandra West in Mumbai. Mini Mathur has been a celebrated show host on Indian television and VJ while we are familiar with Cyrus Sahukar’s satirical style as the VJ and for his roles in films like Aisha, Rang De Basanti among others. Through therapy sessions, this series explores the issues plaguing modern Indian families, ranging from the annoying behavior of Rishabh’s mother, Mummyji (Sushmita Mukherjee) to the challenges of modern-day parenting techniques.
Said Sameer Nair, CEO of Applause Entertainment “The premise of the series is very unique, and yet completely relatable with the modern Indian audience. Mini and Cyrus really bring the characters to life, complete with their delightful quirks and eccentricities. We’re are excited to have a fantastic cast and the wonderful team of Sahil Sangha and Ajay Bhuyan onboard for this show.”
Apart from being the showrunner, Sahil Sangha is also co-directing this show under Born Free Entertainment along with Ajay Bhuyan, and is certain that Mind The Malhotras is an excellent opportunity to redefine the sitcom genre. Before this series, Sahil Sangha has directed the film Love Breakups Zindagi and has produced Bobby Jasoos under his Born Free Entertainment banner. Ajay Bhuyan is the man who has directed handpicked episodes of the immensely popular show Little Things Season 1 and movies like Phir Se, GangStars, etc.
Director, Producer and Show-runner, Sahil Sangha from Born Free Entertainment said, “The trappings of comedy inside a family has been explored many times in the past but this series takes the subtle quirkiness in the same dynamics up a notch. I and team Born Free Entertainment are very excited to have collaborated with Sameer Nair and Applause Entertainment for this series.”
Mini Mathur added, “I was able to identify with the character of Shefali almost instantly and the way Applause Entertainment and Sahil Sangha were seeing this play out made me absolutely confident that this would be the perfect show for me. Mind The Malhotras is a show which will make you laugh while it explores the intricacies of a married couple’s life... one that will feel relevant to everyone today.”
Speaking about the show, Cyrus Sahukar stated “In today’s day and age, the very premise of a show which sees a couple that has three children, seek therapy, and recount all the embarrassing and awkward shenanigans that they get up to as a family makes for hilarious viewing and I was eager to be a part of all the madness! The icing on the cake for me is that the writing is observant and genuinely funny.”
Director Ajay Bhuyan explained, “Mind The Malhotras brings a chance to tell a real and uniquely urban Indian family’s story. With our strong, passionate cast of actors and a concept that most people can relate to, this series is both exciting and challenging for us.”
Applause Entertainment continues to raise the bar on original Indian digital content with each of its fresh, promising new series.