Approach Bollywood launches quirky digital campaign

India’s Leading Bollywood & Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘ Aaj Mere Paas Gadi Hai ' for don't drink & drive on new year evening. The digital campaign will run on social media till 1^st January, 2023. . The digital campaign will give a social message of ‘Don’t Drink & Drive’ on New Year Eve. The campaign has been launched focusing on witnessing accidents on roads & crimes every year on New Year evening due to drunken driving & drunks.

Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its bollywood theme playing around the most successful film in Bollywood history Deewar starring Amitabh Bacchan & Shashi Kapoor.  In its first version which has been already launched, Amitabh Bacchan is asking  ‘ Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai , even then i don't drink & drive ’. 

In the second ad which will be launched on 31st eve, We have the famous bollywood dialogue ' kanoon ke haath bahut lambe hote hain ' explaining its not good to drink & drive with law will catch you in any way. 

In the don't drink & drive campaign, Approach Bollywood is giving a social message for New Year Evening 2023.. In another digital ad which will be launched now, Veeru asks Basanti `` Don't dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood  gives a message of Don’t Drink,  Drive & don't create a scene . The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, Sonu Tyagi, Founder, Approach Entertainment reveals, " Drunk Driving is very rampant on New Year Eve. We want to save lives & innocent people who sleep on the road as they are most vulnerable on 31st night. So we also added the social message in a bollywood way.  ”

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today's time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices. 

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels. 

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren't too aware of. The behind-the-scenes reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood's coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials. 

 Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023.

The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.