AR Rahman to enthrall Chennai; Partners with Jaya Network
Hailed as "the Mozart of Madras", this legendary Indian composer, singer-songwriter, music producer is going to perform live in Chennai after 4 years. The concert is scheduled on December 29th at the Nehru Indoor Stadium. Jaya TV will be the first Tamil Television channel in 12 years to broadcast A R Rahman’s concert.
The first Indian to win two Oscars is loved by his fan base in Chennai for his chart-topping hits. A huge turnaround of more than 12000 audiences is expected for the ground event.
K. P. Sunil, Vice President, Jaya TV Network said, ‘It's been a long time since Rahman’s last performance in Chennai and we are delighted to be the official broadcasters of this much-awaited concert. He has redefined contemporary Indian music. He is a global phenomenon with a massive fan following especially in his home-town, Chennai. The excitement levels around the concert have already reached a crescendo. We are building a complete festival on the entire Jaya TV network”
“The market response towards the concert has been overwhelming. Advertisers are looking at this a great opportunity with ground benefits and on-air build up and telecast. The Network has been investing extensively on new programming within the genres of Fiction, Games Shows and Events. The advertisers are positively disposed towards the network’s investment in fresh content” said Vikas Khanchandani, Director, Aidem Ventures.
The concert will be telecast on Jaya TV during Pongal (January 14th, 15th and 17th). The channel will also telecast a two-hour special tête-à-tête with A R Rahman on Diwali day i.e. November 13th.
Apart from the concert, Jaya TV is giving a lifetime opportunity to the singing talents from Tamil Nadu to participate in a talent hunt, where 10 lucky participants stand a chance to perform at the concert with A R Rahman. Jaya TV will telecast this statewide search as three episodes of half-hour.