ArabyAds appoints Gulrez Alam as Chief Investment & Strategy Officer

In a bid to drive their business globally, Araby Ads appoints Gulrez Alam as their Chief Investment and Strategy Officer to be based out of UAE.

Gulrez has nearly 2 decades of experience across USA, APAC & Middle East and has been a successful entrepreneur who founded Resultrix, a leading digital marketing company, in 2008, which was later acquired by Publicis Groupe. In his last role, Gulrez was instrumental in driving the leadership at Affle Holdings for the past two years and will now be using his expertise and his business network to drive ArabyAds strategic and investment decisions.

Commenting on the appointment Mahmoud Fathy, CEO of ArabyAds, said, “we are incredibly excited to have Gulrez at Araby Ads. He brings in great experience that will enable us to build on our success in the region and also the next phase of growth for ArabyAds. It is an interesting time for us as we embark on our diversification and expansion journey and I am certain that Gulrez can play a pivotal role with his experience and his vision”.

Speaking on his new role, Gulrez Alam, Chief Investment & Strategy Officer at Araby Ads said, ”This is an opportune time for me to join ArabyAds as it’s already the leading performance advertising company with the strongest Influencer Marketing platform  in the region and I am looking forward to further growth through both organic and inorganic initiatives. I am excited to join ArabyAds and drive its expansion both regionally and globally”.