Aramusk’s launches online store for its premium men’s care products

Aramusk, the personal care and grooming brand for men, under Wipro Consumer Care and Lighting have announced the launch of its digital store www.aramusk.com housing its expansive range of men’s care products. 

Witnessing a conscious shift in consumer behaviour and market trends as well as the wave of digitalization that has taken over the market since the pandemic, Aramusk is looking at broadening its appeal among young men who participate in grooming regimens. The digital store is a move to enable access of Aramusk’s premium range of products to their consumers as a one-stop solution for men.

Aramusk is the exclusive men's personal care and grooming range of products offered by Wipro Consumer Care. Aiming to change the grooming game, Aramusk offers products made using choicest ingredients and infused with uniquely male fragrances. Men can choose to purchase from a range of soaps, shower gels, deodorants and pocket perfumes including the very popular Charcoal range of products.

Besides the webstore, Aramusk’s products are also available on leading e-commerce portals like Amazon, Flipkart, Nykaa, and Big Basket.