Arcadia and ZipZapDeals Launches Campaign to Reach out to the Students

Arcadia, a bowling alley located at Noida sector 125 inside Amity University launched campus marketing campaign with ZipZapDeals, India’s first student centric lifestyle platform to reach out to the college students of Amity University. Under this campaign, ZipZapDeals rolled out Brand Ambassadors program to increase brand awareness of Arcadia amongst Amity students & Staff as well as promote Arcadia membership card. The highlight of the campaign was the ‘Selfie Contest’where the students took part in big way and the winners received prizes like free meals, value cards etc

The campus campaign commenced for 15 days with ZipZapDeals successfully hiring900 Amity students for walking billboard & flyers activity distribution. In addition, student VJ’s promoted‘Arcadia Valued Card’amongst the students and distributed free physical coupons. With their expertise in college marketing, ZipZapDeals ran online campaigns on social media platforms of campus like regular posting, live snap, brand awareness and engagement campaign with the influencers&VJs around the campus.

In the words of Siddharth Sharma, Founder – ZipZapDeals, “Campus campaign is a tool for brands to reach out to campus students. Adopting different strategies for each brand is our strength which is not only impactful but also delivers pertinent results for the brands.”

He further added that “Our campaign helped us in reaching out to more than 900 students that resulted in increasing the sale of membership cards.”

In the words of Partyush Singh – Founder, Arcadia, “The entire campus campaign at Amity university helped us in increasing the footfalls that almost doubled and we realized how such strategic campaign with millennial benefitted us.”

The Ambassador team ran a registration contest for Arcadia Value Card and compiled a database with hundreds of campus consumers interested in Arcadia Gaming Zone. The intensive and multi-pronged with 10 days offline & online campaign thus created lasting impressions on college campuses. Nearly 900 students bought Arcadia Value Card along with their membership benefitting the brand

The creativefrom design to printing to execution was handled by ZipZapDeals Team. Extensive brain storming with the students was undertaken who gave additional impetus on entire campaign.