Archies Limited launches Papa Chahe Jitna Gussa Karlein

This year's Father's Day reflects the gradual return of old habits, and our ability to communicate in person,after two years of possible social distancing, is all the more reason to rejoice. Archies, India's market leader in the social expression industry, celebrates Father’s Day By dedicating a digital campaign, across their social media platforms, highlighting that fathers are always thinking about their children, family and its future, ‘Papa chahe jitna gussa karlein’.

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It goes without saying that we should express our gratitude to those who brought us into this world every day. Gifts have significant symbolic value, and such occasions are special. The campaign is designed around how a father is always worried about their children and their future. They keep pushing the children for the best. However, the little child is always aware that no matter how angry his father may get, he is always thinking about his family and loves his children immensely. On Father's Day, the brand takes the initiative in honouring our personal superheroes while crafting emotive stories to honour the father-child bond.

Speaking about the campaign, Mr Varun Moolchandani, Executive Director - Archies Limited, India, said  “When we were planning the campaign we kept circling around the same thought that no matter how angry or casual fathers can get but they are always thinking about their betterment of their family. While each day we should celebrate our family, father’s day deserves a little extra effort for the man who has been running the show. Archies has always been the pioneer in celebrating emotion through our merchandise and feel it is time that our campaigns reach each screen. Each child, we feel, should understand the happiness behind receiving and gifting a greeting card or a souvenir from their loved ones and Archies takes pride in being the pioneer in this gifting business. We will keep coming up with such campaigns on each occasion dedicated to family and friends.”