Are OTT players doing enough to invest in standout content?

With growing consumption of content on OTT platforms – over 70% Indians are watching OTT content for 4 hours, as per a report by Mediasmart – newer opportunities are emerging in this space.

All the major OTT platforms in the country have revealed their content line-up for the remaining part of 2021. It’s a well-known fact by now, how the pandemic period and lockdown has accelerated people’s shift to OTT viewing. This transition is seen not just in metros and Tier 1 cities, but Tier 2 & 3 and smaller towns as well. This has also led to greater sampling of new genres as well as demand for regional content.

SCREENXX Awards 2021 - Digital Video Content and OTT Platform, Last Date for nomination extended - Thursday, September 23, 2021 - ENTRIES OPEN

It is seen that even after fresh content returned to TV with the resumption of shootings, OTT viewership has not dipped. OTT platforms and content producers have upped their investment on content to cater to the growing demand.

Adgully’s premier initiative – #GullyChat – focuses on ‘Putting the spotlight on OTT content’ in the latest episode. To be held on Friday, September 24, 2021, between 3 pm and 4 pm, the Twitter Chat episode will see the participation of industry experts like:

Aditi Kanakia, Founding Partner, Abridge Entertainment Ventures LLP

Aditya Gupta, Leadership, Kofluence

Neel Gogia, Co-Founder, Iplix Media

Vikas Agarwal, COO & Co-Founder, Blogchatter 

Join in the discussions by following Adgully on Twitter – @adgully

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