Are you ready to join Piyush Pandey’s ‘Mask Force’?

Veteran ad man and Chief Creative Officer, Worldwide, Ogilvy Advertising, Piyush Pandey, has come out with a short film where he is seen asking people if they would want to join his ‘Mask Force’.

Elaborating on what this ‘Mask Force’ is, Pandey explains that the concept germinated out of Prime Minister Narendra Modi’s appeal to people to don masks to protect themselves as well as others from getting infected by the Coronavirus. Besides, Modi has created several task forces to tackle the COVID-19 crisis on a war footing.

“With ‘Mask Force’, I thought of motivating others to not just wear masks, but also make their own masks,” Pandey told Adgully.

Pandey says in the film how one can also have fun while making these masks and customise them as per one’s personality! For instance, talking about his wife, Nita, Pandey said that she has been hand stitching masks. A dog therapist, Nita has made a mask featuring a Labrador. As for Pandey, his wife has made him a mask that highlights his trademark moustache!

Talking about his short film clip, Pandey said that it was made almost around the same time when the much talked-about film ‘Family’, made by his brother Prasoon Pandey, was released last week.

A member of Pandey’s Goa home staff, Bibek Rana, shot the short clip on mobile.

He lauded the efforts being made by the frontline warriors fighting the real battle against the pandemic such as medics, the police and many other bodies, and added that people are already chipping in to support this fight. “We all have to contribute our bit,” Pandey stressed.


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