Arnab Goswami announces new digital offering – Republic World

Arnab Goswami has said that that after launching his news channel venture, Republic TV, his eyes are now set on the digital horizon with another venture, Republic World. 

Announcing this on the sidelines of the ongoing Zee Melt 2017conference in Mumbai today, Goswami admitted that he had planned to make a formal announcement of his new venture in a few days, but has inadvertently revealed about Republic World ahead of the schedule. 

Further elaborating on Republic World, Goswami said that that it would be on the digital platform and would be a free offering, available on all native devices. Republic World will have “never before done technology”, where the content will shot and displayed on virtual reality, for which his team was collaborating with experts from the US. 

He clarified that the content on Republic World would be different from Republic TV and the entity would have a separate identity, ushering in what he called “virtual reality journalism”. 

Speaking on the same, Jay Chauhan, COO, Republic TV, said “Virtual Reality is the first of our initiatives to bring new content experiences to our audiences. It’s a cool way of storytelling because it transports people right to where the action is - no barriers stand in the way. Besides it also opens up new monetization opportunities for us”

 He further added, “Our VR content will be available on RepublicWorld.com, as a new stream and our newly constituted VR Cell built in collaboration with experts from across the globe will begin rolling out amazing VR content in the weeks ahead

Watch this space for further developments.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media