Arnette Ropes in Zayn Malik as its Brand Ambassador

It’s official: The first drop of the ZAYN X ARNETTE  collab has launched. 

Connecting expressive worlds on every level, ZAYN  and ARNETTE take consumers on a journey through  an alternative utopia with an exciting new co-created  collection. And it’s more than just a product launch – it’s  an on-going creative collaboration, a fresh campaign  inspired by ZAYN’s own artwork and a whole new take on sustainable eyewear, produced using only bio based materials.  

“I’m very interested in design and the creative  elements of a campaign, so it was quite cool to  work with a brand like ARNETTE,” states ZAYN.  “The team has been really open and receptive to  my ideas and have been a great partner.” 

ZAYN’s expressive vision plays out like a multi-level  videogame, creating a surreal escape that leaves the  city in the dust of a neon light storm. From graffiti art to  retro race heroes, this creative collaboration captures  an awakening of creative minds. Upbeat, fun and unexpected, the mood of the collection shifts from  vaporwave visuals to retro in a flash, a note of 90s  nostalgia and loads of contemporary attitude.  

“The whole retro vibe of the campaign is sick,” States ZAYN. Who adds, “One of my favorites is the  Drophead, which pushes an iconic shape to the  next level with updated design.” 

Showcasing five edgy, yet easy to wear styles named  after iconic retro cars, the collection presents innovative  bio-acetate and iconic metal shapes that take us on a  ride from 80s inspired graphics into the experimental  dimension of a new world. Featuring powerful bold  square profiles, low-and-wide wing shapes and deep rim metal, exclusive new bleached tie-dye colors and  colorful see-through and flash mirror shades, each has  a defined look and style. Marked out with graphic Z lens  logos, each pair reflects ZAYN’s signature approach to  style.  

ZAYN X ARNETTE is out, everywhere.