Arre Launches A.I.SHA - My Virtual Girlfriend, India's first digital sci-fi thriller series in association with Gillette

Arré, now live on www.arre.co.in, presents A.I.SHA - My Virtual Girlfriend, in association with Gillette Flexball, releasing on April 9, 2016. The series is part of Arré’s launch slate, which will also premiere the country’s first digital, social experiment series, Ho Ja ReGender (in May 2016) and the recently announced sitcom I Don’t Watch TV.

A.I.SHA is the story of a relationship between a man and woman…only, the woman is the first-of-its-kind Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam.

Tech geek and coder Sameer Luthra (Sam), is frustrated with life and his soul-sucking boss (Sid, played by Raghu Ram). A.I.SHA, his secret project, is what keeps him going. A.I.SHA is the best thing that ever happened to Sam. A.I.SHA is beautiful, A.I.SHA is smart. A.I.SHA is also crazy. Can A.I.SHA redeem or ruin Sam’s life? Do we truly understand the power of Artificial Intelligence (AI)?  What if AI was to become self-aware? Is it man and machine or man versus machine?

Commenting on the association and the initiative, Karthik Srivatsan, Country Marketing Manager, Gillette India, said, “Gillette is extremely proud to collaborate with Arré in launching, A.I.SHA, India’s first digital sci-fi thriller web series. The partnership resonates the core belief at the heart of Arré and Gillette. While Gillette’s core philosophy has always been to innovate, to serve evolving consumer needs, Arré has come up with this modern-age content destination in line with evolving viewership patterns. While, with the recent launch of Gillette FlexBall, Gillette has rebuilt the modern man’s shaving with the revolutionary FlexBall technology that has been specifically engineered to provide a three dimensional motion for the ultimate shaving experience, A.I.SHA is the first-of-its-kind clutter-breaking online series, which we are sure will keep the audience glued.”

To bring technical authenticity, the series has also partnered with Palo Alto Networks, the next-generation security company, as the Cyber Security Advisers and Dell as the Technology Partner.

Anil Bhasin, Managing Director of Palo Alto Networks India, said, “We are thrilled to be teaming up with Arré and to be part of bringing technical authenticity to this new sci-fi thriller series. Our presence and engagement in this series represents an important opportunity to educate a broad audience about today’s cyber security realities and to help maintain trust in the digital age.”

The series is produced for Arré by Raghu Ram and Rajiv Laxman through their first production venture, Monozygotic. Raghu, who also plays a pivotal role in the show, said, “I'm very excited to step into creating fiction for the first time in my career with A.I.SHA. With the arrival of a new-age digital media destination like Arré, there is a scope for telling fresh, new, and edgy stories for young people that'll never be told on TV. I hope the new viewers like what we've worked so hard to create.”

Smriti Mehra, VP Business Development, Arré said, “Fiction is an interesting way talk to about reality today – we live in a world where our devices know more than our best friend. Through the story of Sam and A.I.SHA, we hope not just to tell an interesting love story complete with romance, revenge, and tech-thrills, but also leave the viewers thinking about how they interact with technology and their relationship with their gadgets.”