ART of PIVOT : The Promax India Virtual 2021 Conference & Awards

Promax is back with its 18th India edition of its Conference and Awards; entitled ‘ART OF PIVOT: THE PROMAX INDIA VIRTUAL 2021 CONFERENCE & AWARDS. 

Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. As always, Promax India continues to celebrate exceptional work in promotions, design, and marketing. Given the pandemic, Promax India was quick to adapt to a new format of virtual Conference and Awards in 2020.

‘’Moving on in 2021, every organisation and individuals have continued to reinvent themselves at a speed once thought impossible. These seismic shifts happened because thousands of managers and their teams successfully pivoted. One moment we were working to achieve familiar goals, and the next, we all were tackling daunting new challenges. Pivoting is challenging. Even under the best circumstances it often causes confusion and resistance. So how can companies and leaders help their people pivot in these difficult times? Keeping this in mind Promax India is delighted to present ‘‘ART OF PIVOT: THE PROMAX INDIA VIRTUAL 2021 CONFERENCE & AWARDS” on 23rd & 24th September 2021”, says Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines).

The 2 day conference will be a virtual conference comprising of keynote sessions, a series of quality discussions which is synonymous with Promax.

Conference Chair Promax India 2021 Megha Tata, Managing Director – South Asia, Discovery Inc says, “2020 was about overcoming challenges and navigating the new normal. I’m excited to see how brands have successfully capitalized on the available resources, combining technology and creativity that connect with audiences in such unpredictable times. It is a privilege to be a part of Promax 2021 Conference & Awards yet again, and celebrate innovations within our industry.”

Awards Chair Promax India 2021, Aparna Purohit - Head of India Originals, Amazon Prime Video India says, “Never before have stories been so important. As the world struggled to defeat the pandemic, it’s the stories that helped us connect, preserve memories and heal. Storytelling represented a form of collective escape and one of the few sources of joy, still available to us. This year also highlighted that creativity will flourish irrespective of, and sometimes, because of adversity. I feel privileged to have this opportunity to celebrate storytellers and all the artistic minds who went beyond the odds to bring sunshine into our lives. I am honoured to be chairing the Promax India Virtual Awards 2021.

In the last 2 years, since the beginning of the pandemic there have been lots of challenges and new lessons continually being learned through the virtual environment where Promax has curated and will continue to curate meaningful discussions from experts all over the world. We welcome everyone to Promax India!