Artium Academy Launching its first brand film with Sonu Nigam

Music enthusiasts can now benefit from an indigenous education platform from the ease of their homes. Artium Academy is India’s first online academy to have music maestros converge as faculty heads for a performance-driven curriculum especially designed by them. Students across all age groups can attend live and interactive classes on Artium Academy’s own platform which are delivered by highly qualified music teachers who are trained and certified by the academy.  

Artium Academy aims to enable Indians across the globe, to not just listen, but also learn music through a structured performance-driven curriculum designed by music maestros, taught 1:1 by certified teachers on a digital platform that provides learners with a personalized dashboard, learning tools, learning graphs, a virtual auditorium to perform live for audiences and a practice studio.

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To lend depth and build a strong Music pedagogy, Artium Academy’s Academic Board has Sonu Nigam as its Patron-in-Chief and Mr. Anant Vaidyanathan, India’s leading voice expert as the academy’s Chief of Pedagogy, who will be framing the academic policy and the accreditation process. Along with Sonu Nigam, Artium’s Academic board comprises music maestros like Shubha Mudgal (Hindustani Classical), Aruna Sairam (Carnatic Music), KS Chitra (South Indian popular film music), Louiz Banks (Keyboard), Aneesh Pradhan (Percussions), Raju Singh (Guitar) and Gino Banks (Drums) acting as Faculty Heads, driving the curriculum for their respective genres.  

Ashish Joshi, the Founder, and CEO of Artium Academy previously led Mezi’s India operations which later got sold to American Express. Before that Ashish held senior positions at CA Media and Universal Music and Hungama digital media. At Artium Academy, Ashish Joshi says, “The centuries-old, venerated music training methods of India are ready to meet the technological opportunities of the new age to create a never before learning experience for the music aspirant of today. Artium aspires to be a thought leader in technological research and innovation to enhance the power of self-assessment, to capture vast data from fine human judgment, and feed machine learning towards the creation of AI-supported systems of assessment and prescription, and the sheer experience of the learning session, and facilitating the reach of qualitative pedagogy to the deserving across the globe. 

Sonu Nigam, Patron In Chief and one of the investors of Artium Academy says, “Musical expertise is a product of multiple inputs from a variety of sources, experiences, influences, inspirations, challenges, struggles, failures and victories. My colleagues and I feel privileged to bring our learning, knowledge,  skill development methods, and insights within the reach of multitudes of students  through our design of performance-based learning programs that are committed to bringing out the best in each individual.’’ 

In the coming weeks, Artium intends to deploy a 360-degree campaign on all identified media formats with tactical as well as ongoing campaigns. The objective is to put forth the cumulative might of pedagogy of the brand in order to engage with all forms of music enthusiasts alike. Being a tech-first organization, the company believes in establishing a strong digital presence. In this spectrum, they would be putting extra focus on showcasing the incredible metamorphosis of all Artium Academy students who are the truest representation of what the brand is all about, and not to mention the incredible talent that they have on-boarded as the teachers who can well be considered as the heart and soul of the brand. 


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