Artwork for Heartwork on virtual LAY'S Packs
Art is one of the most beautiful forms of expression. It gives one the power to creatively and passionately express thoughts and emotions. By leveraging the power of this medium, LAY’S India and Smile Foundation brough to life ‘Artwork for Heartwork’ to build a bridge from creative visualization to encourage action for a cause. ‘Artwork for Heartwork’ brought together over 100 India’s leading artists and 10 celebrities to fundraise for procuring hygiene kits for the numerous unsung heroes. As part of this initiative, brand LAY’S has made virtual packs showing the best paintings from the Artwork for Heartwork campaign.