Arvind Mahendru joins ESPNStar.com as director, digital media

He will be responsible for the entire portfolio of digital properties and will be heading their mobile business (2G and 3G) and the entire website of ESPN Star.com.

Mahendru has been in the industry for the last 18 years with many feathers to his cap.

"ESPN Star has been around for a long time. They are very strong in their TV business. They have phenomenal content in television. It will be my responsibility to ensure that this content is carried forward in the digital and mobile space. Indian consumers trail off to other destinations as there are many players in the market, I will have to deal with original content and ensure consumers receive value added content," Mahendru said. | By Janees Antoo [janees(at)adgully.com]